a shot from an iPhone does not do it justice but here is a photo from this rare eclipse which is billed as the longest eclipse in this century and it passed through Hong Kong this morning.

CNN reported on this too. Below my iPhone edition photo!

Newly purchased items from the Hello Kitty Online Item Mall, a monocle and a face tattoo!

Also, if you look at JamJam, that’s a seriously cute looking cuddly outfit, very fitting for HKO!

For those of you who haven’t been paying attention, Hello Kitty Online MMO has started an interesting event called "be nice to a newbie".

What was interesting in this event was how new players suddenly got great offers for their gear, and many were saying how this was "much harder", I thought this was really interesting that buying equipment from new players was considered tougher by some than actually questing for some difficult items which can take many hours to complete.

For those who know the game, watch the details in the chat text, 1000 dollars for T-shirts, trading level 9 wands for level 1 wands etc., it’s great to be a newbie in HKO right now, click the image to see it expand (to see the full sized screen if you want!)

The below is the redemption line, it was the end of the line, the entire line I could not capture from my position as they were redeeming their items for quest fulfillment, it was pretty funny and interesting.

So on my first day inside HKO, trying out the game, the first order of silliness was lining up and taking a group photo as below, so we all lined up, and everyone took group pictures.

Some players referred to it as the reason they liked HKO, the little things like this which are so different from other mmo’s in the social aspect of gameplay. What I found interesting is the time (and length) everyone was prepared to invest in a fun group activity that simply had no benefit to gaining levels, money, status or otherwise. It was just for fun and that’s what Hello Kitty Online is about now isn’t it?

This is a phone camera shot of the Autobild 1 Event in Geneva.

Very cute video blog introducing Hello Kitty Online from a user experience point of view and introducing the game element, well made entry.

Here is a screenshot of a bunch of people building a house together in a social setting in Hello Kitty Online, in this case the house is almost finished but it takes many hours to finish it as a group, and days if you do it solo! Here 5 of us are constructing the house together, after having gathered the necessary resources, people would work together to collect materials and then put them to good use in constructing the house, which can then be decorated inside.

That’s right everyone, the 23rd of April is the opening date, so even if you get your package today or a few days ago, you won’t be able to play until the 23rd! Can’t wait to see the results of this!

Judging from the Google News coverage of the Hello Kitty Online Game the web is clearly abuzz about this latest MMO from Sanrio Digital.

The headlines range from “Move over Warcraft, Hello Kitty is here” to “A world full of love and free of hate”, it is quite amazing to see the levels of interpretation Hello Kitty can deliver to people who both know her, love her, and well “dislike” her.

It will be very interesting to see how this all plays out, in the meantime you can enjoy the official website of http://www.hellokittyonline.com

According to Techcrunch Yahoo 360 is being shut down.

Although I don’t quite agree with the statement that "nobody noticed" but certainly very few people in the Blogosphere with influence appeared to care which is probably the more relevant statement, because certainly Yahoo users (of which there are a lot) do care a LOT about their data and have raised concerns/comments etc. on this. We shouldn’t forget afterall that something "small" in Yahoo terms is probably still huge for most other organizations and companies.

The Yahoo blog states:

Many of you have asked if Mash, Yahoo!’s experimental profile service, will replace Yahoo! 360. We know this is an important question for many of you, and even more so given this news. We don’t have all the answers today, but we are testing solutions, including Mash, in order to provide a more integrated universal Yahoo! profile throughout the Yahoo! network.

The only thing I found interesting is that an announcement to "transition" Yahoo 360 doesn’t come with an actual coherent, this is what we will do, approach. Letting customers guess and be concerned about the continuity of the service is never a good thing, even if they assure them that data will be "kept". As of the time of this posting there were 1,554 comments on the Yahoo Blog related to this and a quick glimpse appears to reveal that most of the users are not interested in change and like it the way it is, others just appear to want to have bugs fixed and not anything new. I’m curious to see what they will do with the "new" Yahoo Social Network.