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Archive for January, 2008

Turner and Outblaze form Partnership

Wednesday, January 30th, 2008
Turner and Outblaze Form Partnership to Create Formidable Web 2.0 Force in Asia

Hong Kong, 22 January, 2008: Turner Entertainment Holdings Asia Pacific (Turner) has entered into a strategic partnership with leading web infrastructure company Outblaze Limited (Outblaze), creating a powerful digital partnership, TurnOut Ventures Limited (TurnOut), in Asia Pacific. Based in Hong Kong, TurnOut will leverage Cartoon Network’s extensive library of established brands and characters and the pioneering web expertise of Outblaze to launch highly interactive community networks. TurnOut will serve to strengthen Turner’s digital and online assets in the region and allow Outblaze to leverage its robust and scalable infrastructure and services.

Under the terms of the agreement, Turner and Outblaze will co-invest in TurnOut to create a series of destination community web sites for kids and young adults. Cartoon Network characters and content will be available under a brand license and Outblaze will provide its expertise and creative leadership in building the web businesses of the entity.

“This partnership with Outblaze will allow Turner the opportunity to leverage our digital assets on existing and emerging digital platforms. With the proven track record of Outblaze in creating successful web businesses, Turner is well-positioned to break through the digital clutter, and offer our diverse content in a branded environment familiar to our audience,” said YewMing Lau, Vice President, Business Development, Turner International Asia Pacific, Ltd. “Digital distribution is the future and as an entertainment superbrand, Cartoon Network is committed in developing new and innovative ideas within the ever expanding digital landscape.”

“We’re immensely excited to partner with Turner on a project of such potential,” said Yat Siu, Founder and Chief Executive Officer of Outblaze. “We will be working on highly recognizable brands like The Powerpuff Girls, Ben 10, Mojo Jojo and others to develop new service-rich web destinations enabled for web 2.0, with games, video sharing, and much more.”

TurnOut will bring together Turner intellectual property with deployments of award-winning Outblaze technologies such as OutblazeVideo, which recently won top honours at the Asia Pacific ICT Alliance (APICTA) Awards and the Hong Kong ICT awards. Outblaze has built a number of successful digital businesses and online branded environments such as The Impossible Team Online Game for adidas, a football-themed Massively Multiplayer Online Game (MMOG), and SanrioTown.com, a community-based official web site for Hello Kitty and other Sanrio Corporation properties. SanrioTown.com has grown to over two million active users and demonstrates the success of the Outblaze approach.

In addition to the community sites, TurnOut will manage and power the recently enhanced Cartoon Network sites throughout the region. Other plans include the development of online businesses in the region, including opportunities in China, multi-player online games, licensing and merchandising, educational products and other businesses that will leverage on Cartoon Network and acquired brands.

About Outblaze
Outblaze operates the world’s largest online service platform providing white label email, collaboration and social media services to service providers, telecoms operators, corporations, academia, media and publishing companies and portals. The company services 76 million users across 480,000 domains. The Outblaze suite of services also includes online scheduling, file sharing, and protection against spam, viruses and phishing. Outblaze is reliable, affordable and fully customisable and helps clients make these services a profitable part of their business. Founded in 1998, Outblaze is privately held with offices in the USA, the UK and Hong Kong. For more information visit www.outblaze.com.

About Turner Entertainment Holdings Asia Pacific and Cartoon Network
Launched in the Asia Pacific in 1994, Turner Broadcasting System, Inc.’s (TBS) Cartoon Network offers the best in animated entertainment. Drawing from the world’s largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles, the Network also showcases original series including Ben 10, Codename: Kids Next door, The Grim Adventures of Billy & Mandy, The Powerpuff Girls and Foster’s Home for Imaginary Friends. Cartoon Network is one of the most popular entertainment channels among kids and is currently seen in over 51 million cable homes in the region. Turner Entertainment Holdings Asia Pacific is TBSAP’s (Turner Broadcasting Systems Asia Pacific) investment entity for new media and digital initiatives.

Turner and Outblaze to form Digital Partnership

Monday, January 28th, 2008

Turner Embarks on Digital Shake-Up For 2008

A new website soft-launched last week, CartoonNetworkHQ, heralds the start of a new digital strategy for the Turner-owned brand, where the focus for its digital properties will shift from channel and brand promotion to making money in their own right.

“It’s quite different from the way the websites were treated in the past, being more of a promotional tool supporting the linear channel and everything else,” explains Turner International’s Asia-Pacific business development VP, YewMing Lau. “We’re now taking the websites and pulling it out from within the network and making it a separate business unit. The focus is very much how do you build the business.”

The move is the latest step on the path towards true media neutrality, after the company as a whole first started moving away from being to a TV business to branded environment business three years ago.

http://www.asiamediajournal.com/press.php?id=295

Hello Kitty Puzzles

Friday, January 25th, 2008

Hello Kitty puzzles and picture books, very cute!

Happy New Year Everyone

Monday, January 7th, 2008

A happy new year everyone, it’s a bit late, but better late than never!