Creating Passionate Users
An absolutely fantastic blog to read on creating passionate users is this one. It’s explains very well what the new Web is all about and how to drive your user community.
Some excellent graphs and pictures I enclose here, but read the blog to get more “colour” from the expert herself.
The above epitomizes the view points of “old media” vs. “new media”. The problem is that “old media” prefers to do things the way they always have done it and they want to essentially control user behaviour.
The above makes incredible sense, especially when you see success stories like Wikipedia and indeed, the more freedom you give to people, the more likely they will “donate” their brain power to your cause, rather than just use you as a tool.
