Google’s CEO has mentioned in an interview today in the FT that it is Google’s ambitions to have as much personal information so that one day when it holds so much personal information that it could tell people what jobs to take and how they might spend their days off.

So we can stop thinking about what we do in our life and have Google tell us instead what we should be doing.

This is chilling and frightening, perhaps we don’t know ourselves well enough but should Google really be in the business of telling us what we should be doing or not? Personal preferences can give you suggestions, but to tell you what to do is the same as Google become your personal Boss! Once Google is in the business of ordering you around, you’re talking about a whole new level of global domination! The "new web" today is a lifestyle indeed, but ultimately it is a tool for the benefit of the individual, and the trends are very much about empowering the individual and isn’t that why Google became so popular and powerful? Because it provided tools to bring power into the individuals hands? Why would it want to take away that power by telling us what to do instead, that’s like Media 1.0 all over again!

This entry was posted on Wednesday, May 23rd, 2007 at 7:41 am and is filed under Blogging, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.