November 2008
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In a protest against Giorgio Armani’s continued use of fur in its latest collection, animal rights group Peta yesterday deployed two "angels" to rally the crowd outside the fashion house’s flagship store in Central.

"Armani promised us it would stop using fur last year," said Rebecca Chui Shin-ping, a spokeswoman for People for the Ethical Treatment of Animals, which is known for its aggressive campaigning. "But in his new collection he is using rabbit fur even for children’s clothes."

Armani said yesterday: "As a luxury fashion house, which has always been attentive to this issue, we feel we are being unfairly targeted in comparison to our competitors. In September we gave our commitment to Peta to refrain from future use of any animal furs other than humanely sourced rabbit fur."

However, Peta said its investigations found mainland farms that supplied fur to Armani were torturing rabbits. "Workers at the farm pull rabbits from cages by their ears and shoot them in the head with electric stun guns," its statement said.

Dressed in lingerie with wings and a halo, the protesters held up signs and attracted a small crowd of onlookers as they walked outside the store in Alexandra House. They stayed for about an hour.

Ms Chui said Peta started targeting the fashion house this year after it "broke its promise". Giorgio Armani had said he was convinced by Peta "not to use fur", according to a report on Time.com in July last year.

To press Armani to stop using fur, Peta planned to organise similar protests in the United States, Taiwan and the Philippines, Ms Chui said.

Ashley Fruno has been frequently used as a model for animal protection rights not just for PETA but has been active in Australia! It is pretty effective I’d say!

One Response to “Rather be Naked than wear fur, an animal rights message!”


  1. It’s funny how they still use the product even though they said they wouldn’t any longer, i’m no longer a fan of Armani being a Rabbit Cage seller!

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