Disney acquires Club Penguin for 350 million USD.

Club Penguin, an online hangout that has quickly become a rage among preteens despite limited marketing and advertising efforts, has been purchased by the Walt Disney Co. for at least $350 million, the companies announced Wednesday.

Payments could double to as much as $700 million if profits grow, Disney Chief Financial Officer Thomas O. Staggs said.

This entry was posted on Friday, August 3rd, 2007 at 1:43 am and is filed under MMORPG, Flash Games. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.