The WHITE HAT – Italian Frozen Yogurt company’s third CELEBRITY-FOR-CHARITY event resumes this October 25, 2008 (SATURDAY) with TV-PERSONALITY Patricia “Shaan” Bermudez-Hizon and EX-PBA PLAYER & husband Vince Hizon as their special guests.

The famous couple will be wearing THE WHITE HAT uniforms as they serve customers for the day in an effort to raise money for their charity foundation called “EVERYDAY IS YOUR BIRTHDAY FOUNDATION”. For almost 8 years, EIYBF has provided a way for people to share their blessings with the needy. It encourages people to celebrate their own birthdays not just through the usual way of splurging on a big party with friends & family, but to also share the greatest gift of LOVE, to the less fortunate.

EIYBF gathers donations (cash donations, old and new toys, books, clothes, etc.) to give to the less fortunate from the celebrant, the celebrant’s family and friends, and from companies and corporations. But more than just the gifts and donations, the celebration is also about building a “relationship” between the children and the volunteers who instantly become big brothers and big sisters. For the elderly, the volunteers become part of the family.

Also, once a year, EIYBF organizes a special day camp for orphans and children who are cancer patients to give them a day of happiness. This event is participated by many volunteer celebrities.

“We’re very glad to be part of the Hizon’s charity fund drive,” says Eric Chao, marketing manager of THE WHITE HAT. “We try our best to make customers feel extra special when they come to our store by serving them the best –tasting yogurt from Italy made from fresh milk in a clean hygienic environment. Our yogurt is guaranteed to have live active yogurt cultures (called Probiotics) which promote health. We also give our customers a selection of more than 21 healthy premium toppings. And then, on these special events, customers can get to support worthy charity organizations because 50% of their purchase amount will be donated directly to the chosen foundation of our guest celebrity servers.”

So if you have a big heart and a big appetite, drop by THE WHITE HAT at the Mall of Asia on October 25 (Saturday) and help make a difference

The White Hat store locations:
SM Mall of Asia - 2/F Entertainment Mall (South wing) Across NIKE
Robinsons Ermita - 4/F Midtown Wing (new area) Across MOVIEWORLD
Website: www.thewhitehat.comph

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