The official HKO Trailer, click on the video if you want to embed it on your blog/site too…

and you can find it here at http://blog.hellokitty.com/onlinegame

where the latest news and updates will be posted alongside the actual website. Enjoy!

Hello Kitty MMORPG goes beta
Sanrio Digital’s “Hello Kitty Online” accepting players for closed beta

Sanrio Digital (www.sanriodigital.com) announced the closed beta launch of “Hello Kitty Online”, a Massively Multiplayer Online Role-Playing Game (MMORPG) based on the famous Sanrio characters. Hello Kitty Online allows players to explore and adventure in Sanrio’s fantasy world, a magical land that has recently fallen under the influence of a mysterious and malevolent power.

Players for the closed beta version are invited to apply at the official game site (www.hellokittyonline.com) or community site (www.sanriotown.com) and experience Hello Kitty Online in advance of the game release expected in the second half of 2008. Targeting female players from their pre-teens to twenties, Hello Kitty Online is the first installable MMORPG to set its sights on this demographic profile.

More details at the Sanrio Digital Blog.