Representatives of Sanrio Digital launched Sanriotown Europe, a community site for European fans of Hello Kitty and friends at the GC Developer’s Conference (GCDC) last Wednesday, August 22, 2007. The event was well attended with around 220,000 visitors.

Sanriotown Europe contains all of the features found on the international version. In order to serve its users better, Sanriotown Europe will contain most of the widely used languages in the continent including French, German, Italian, Turkish, Spanish and English (UK). Users can now enjoy their favorite Sanrio characters, meet friends and play games in their own language. A computer was present on the booth where new users can sign up and start enjoying its great features.

The booth, sponsored by Burda Interactive Communities, was graced by none other than Miss Hello Kitty herself. A lot of activities were held, including a photo contest where visitors were given the opportunity to have their photo taken with Miss Kitty, and a draw was held on who had the best photo. A pink I-pod was given away to the winner of the contest, while t-shirts, handbags and key chains were given to other lucky contestants. More key chains and stickers were later given away to the crowd.

The large screen at the back of the booth featured the up coming Hello Kitty MMORPG trailer. Representatives of both Sanrio Digital and Burda Interactive Communities were there to present the new game and hand out flyers and give aways.

More information at http://www.sanriodigital.com/