• March 2010
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Get ready to test your skills! March 29, 2010 marks the official launch of the SanrioTown Game Center in Hello Kitty Online, and to celebrate HKO will host a massive week-long minigame competition! Not only will you be able to earn Loyalty Points by playing 30 addictive arcade games in HKO, but you could also win cash-only items from the Item Mall!

HKO Arcade Superstars

Do you have what it takes to be an Arcade Superstar? Read on to find out more!

Event Mechanics

The event will run for 7 days starting March 29, 2010 until the end of April 4, 2010 in North America, Europe, Indonesia, Singapore and Malaysia. There are 30 minigames to play. You win by achieving one of the top 3 high scores in any one minigame. You can only win at one game. If you have winning scores in more than one game, only your highest achievement will be counted.

All top scores for all games will be reset on March 29, when the contest begins. To compete in HKO Arcade Superstars, simply talk to the Minigame Manager NPC in Sanrio Harbour, Florapolis, London, Paris or Beijing to start playing a game and try to get a high score. Other players will be trying to beat your score, so make sure to defend your standing throughout the event!


At the end of the event, the players with the 3 highest scores for each of the 30 games will be declared the winners. Each player can only win once. If a player wins in more than one minigame, the player next in line will be declared the winner instead.

Our Arcade Superstars winners will be announced after the event period, and will win these great prizes:

1st Place Sunbright Express Diamond Ticket
(Unlimited use of the Sunbright Express train for 30 days)
2nd Place Sunbright Express Gold Ticket
(Unlimited use of the Sunbright Express train for 12 days)
3rd Place Pet Nanny
(Automatically takes care of your pet for you)

Remember the above applies to each minigame (there are 30 minigames), and whether you win or not, playing the new minigames still lets you earn Loyalty Points to spend in the HKO Item Mall. We hope you enjoy the event and the new games. Good luck in HKO Arcade Superstars!

Hi everyone! It’s time for another update on the development of Hello Kitty Online. In our last developer diary we talked about some of the new features and content we are working on. This time, we would like to address specific concerns raised by players, and also to offer another sneak peek of what’s to come. We would like to thank players who have taken the time to send us their opinions!

To start, here are a few improvements based on the player feedback we’ve received.

  • ● The targeting system has been modified. Pressing the Tab key will highlight the nearest monster through a star-shaped indicator. Once the monster is highlighted, you can left click the monster to select it, and then right click on it to engage.
  • ● We have fixed the annoying bug that caused your character to stop walking if you move your mouse pointer over a monster.
  • ● Level 4 and 8 farms will be available for purchase using Sanrio Loyalty Points across all servers. Loyalty Points can be earned simply by using SanrioTown’s free services such as email, blogs, and Dream Studio videos, which are also available in the game.
  • The SanrioTown Game Center will be integrated into HKO and will allow players to earn Loyalty Points more easily – simply play your favorite mini-games and earn points without leaving HKO! A full list of services that generate Loyalty Points can be viewed here.

Here are some future plans relevant to the issues raised:

  • ● Certain items will be rebalanced, so that stats and visuals will be relative to the item’s level and how it was acquired.
  • ● We are looking into improving the User Interface by replacing numbers with more visual indicators.
  • ● Special drops such as crafting guides and emoticons will be added into the game through a unique system that is in the pipeline. More details on that as we move closer to release.
  • ● As previously announced, the Guild system will be undergoing a full revamp, scheduled for this summer. The Friends List will soon follow.
  • ● We realize that the game client size and download time can be an issue for new players, so we are addressing this as well in April. Keep your eyes peeled for news about our new improved client!
  • ● Game content will be expanded with the addition of Tokyo and surroundings, targeted for release this summer. We will be showing you sneak previews of the new zone in the weeks to come.
  • ● Meanwhile, the special event Hello Kitty Online Arcade Superstars is just about to be announced, we hope to see you there!

The team has discussed some other concerns raised by players, and we would like to briefly address them as well.

The crafting system is designed to encourage players to use or trade the items they make, instead of making a profit by selling them back to the NPC. This is working as intended. However, we will be adding unique crafting guides that require special materials and that produce items that will give players higher returns when sold to merchants. We are also looking into other improvements to the crafting system.

Drop rates
Resource drop rates are designed to diversify gameplay and the completion of quests, but we are looking into the earlier quests and evaluating the cases in which drop rates can be improved.

Pet cards are very rare and special drops by design. Aside from pet cards currently in the Item Mall, we will be working on providing other means for players to obtain pets, however keep in mind that finding a pet card is meant to be a very rare and lucky occurrence.

As always, we are also looking into a variety of other issues and we will keep you posted.

To all those who have shared their thoughts, we appreciate your dedication to the improvement of the game. We are always happy to receive your feedback and we value your input. If you should have any more comments about the game in general, feel free to contact us at onlinegame@hellokitty.com. We would love to hear from you as we work on making HKO as enjoyable as possible for everyone.

The Hello Kitty Online team

Hello everyone! We would once again like to share with you what the HKO team has been working on. First off, we’d like to talk about a few improvements and fixes that were added to the game recently but not properly documented.

Changes already live in HKO

Our goal in the next months is to expand end game potential, player communication, and guild functionality. These are ongoing projects, so expect to hear more! Here are some of the additions we will be making to the game in the coming months.

Head items will get fixed

Our next update will address a problem with certain head items, which change your character’s hairstyle back to default when worn. After the patch, items worn on the head will no longer cause this problem. You can finally show off your hairstyle AND head gear at the same time, making it easier for players to customize their characters.

Chat channel enhancements
We are working on letting players switch chat channels by typing them right into the chat box before the message they want to send. For example, to send a message to the map channel you will type /m .

In order to improve communication for players, especially new players, we will add a new chat channel dedicated to in-game help. More details on that later this month!

SanrioTown Game Center integration

The SanrioTown Game Center is a section on SanrioTown.com in which members can play dozens of minigames and earn Loyalty Points. Check out the link if you haven’t already seen the SanrioTown Game Center! These minigames will be integrated into Hello Kitty Online, so players will be able to play them inside HKO. This will make it easier to earn Loyalty Points for use in the Item Mall. Expect this feature to be available later in March, along with a special event to celebrate the launch.

Content updates!

There are several major content updates lined up for the next months. For those who simply cannot wait, here is a quick rundown of things you can look forward to:

  • ● Earth Day event and other global events
  • ● Fully revamped guild system with extended functionality
  • ● New adventure maps and new quests!
  • ● New city map Tokyo
  • ● A mini-game hub
  • ● New features to stimulate friendly competition among players!

We will keep you posted on further developments, so stay tuned!

Sanrio Digital, the developer and publisher of Hello Kitty Online, ran a charity event called Food for Friends 2 to benefit Haiti earthquake relief. Thanks to the efforts of our players, Sanrio Digital made a donation to Medecins Sans Frontieres (Doctors Without Borders) on behalf of HKO, its players, and sponsor publishers. The donated amount was US$ 18,038.30, and was calculated based on the in-game efforts of HKO players. The donation was sponsored by Sanrio Digital, Burda:ic GmbH and Oriented Games.

Here is the thank you letter we received from Doctors Without Borders:

Thank You Letter to Sanrio Digital from Doctors Without Borders

(Click the image to view the PDF file)

Food for Friends 2 was a great success, and we hope that what we all accomplished by working together will encourage everyone to help those in need. See you at our next charity event!

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