Food For Friends was a little experiment we concocted as a new format for events held in MMORPGs. We wanted to channel the in-game efforts of players into something real that would impact others in a positive way. For those of you who missed it, the basic idea was to craft and a number of food items and hand them in to a GM. Sanrio Digital then made a donation to charity, the amount of which was determined by the total number of crafted food items submitted by players. As you can see this means that the event generated real world charity that was directly proportional to the efforts of the player base.
The event was a resounding success, with Sanrio Digital donating USD 12,000 to Unicef and the Asian Youth Orchestra! Keep in mind this is based on the Founders’ Beta, which was essentially a closed beta. We want charity to be an important part of HKO, so there will be other similar events in later releases of the game.
Media such as CNET, Allakhazam and Ten Ton Hamster wrote about the event, and the feedback we have been receiving has been very encouraging. Hopefully this exercise can stimulate a trend of a better sense of community responsibility. MMORPGs require a lot of time to play in the long run, and we think most players would be happy if some of the effort they invest in a game could also benefit the less fortunate.
November 13th, 2008 at 9:48 pm
The Food for Friends event was awesome. I have never seen any event in an MMO that turned all efforts into a donation for a charity. It was great fun and I am so proud of the Misfits! WOHOO Misfits got in the screeny!! ^_^
November 13th, 2008 at 10:33 pm
I just want to say thank you again for this wonderful event. I sincerely hope that this event encourages other MMORPGs to try similar things. It’s such a good feeling to know that the time and effort spent on in-game activities helped people in need.
November 13th, 2008 at 11:59 pm
more of these events, it was awesome and everyone felt so good helping people out too! the feel good mmo in all ways!
December 3rd, 2008 at 12:28 pm
please advice me when the game is open for all.. i really cant w8 to play it ar.. haiz =(
December 4th, 2008 at 1:37 am
all hail hitler, would Hello kitty join hitlers ranks or would it be exterminated by him
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December 15th, 2008 at 8:53 pm
Nice post i like it. keep it up
December 25th, 2008 at 6:01 am
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