Hello Kitty Online (HKO), produced by Sanrio Digital, is an upcoming Massively Multiplayer Online Role-Playing Game (MMORPG) based on the famous Sanrio characters. Hello Kitty Online will allow players to explore and adventure in Sanrio’s fantasy world, a magical land bursting with cuteness but also fraught with many dangers. Hello Kitty Online will launch in the second half of 2008.

Work is also ongoing on the game’s first expansion pack, to be titled