Club Monaco Fashion Week Gimmick
Fashion Week is one of the most important events in New York, with everyone in fashion out to strut their stuff. But when all the fashion labels are out there trying to stand out from all the rest, how do you set yourself apart and get everyone looking?
Lots of ads on the streets and subways? No!
Several pages of full page advertorials in all the leading fashion glossies? Not really!
A big shebang at the Bryant Park Tents? Could be!
Or a row of mini cars emblazoned with your logo?

Most definitely! While I’m pretty sure these drummed up awareness for Club Monaco, I hope this little stunt translates to lots of sales for them!
