MUJI
Friday, February 29th, 2008Apart from UNIQLO, there’s another Japanese retail chain that I like - MUJI! And they’re opening a flagship store near Times Square this Spring 2008, right in the same building where the New York Times holds office!
To give you an idea of what MUJI is like, think of “Anonymous”, a retail chain in the Philippines that sold unbranded, no label stuff in the late 90s. But I think they’re the trying hard, copycat version of MUJI. (Ooh, how catty!) Because the similarity ends there. The stuff at MUJI is of a far superior quality. Because of course, you know how stringent the Japanese are about quality!
Let me share with you the philosophy of MUJI. And let this be the catalyst for you to discover and see for yourself what I am talking about!
What is MUJI?
MUJI is not a brand whose value rests in the frills and “extras” it adds to its products.
MUJI is simplicity - but a simplicity achieved through a complexity of thought and design.
MUJI’s streamlining is the result of the careful elmination and subtraction of gratuitous features and design unrelated to function.
MUJI, the brand, is rational, and free of agenda, doctrine, and “isms.” The MUJI concept derives from us continuously asking, “What is best from an individual’s point of view?”
MUJI aspires to modesty and plainness, the better to adapt and shape itself to the styles, preferences, and practices of as wide a group of people as possible. This is the single most important reason people embrace MUJI.
MUJI - in its deliberate pursuit of the pure and the ordinary - achieves the extraordinary.



