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HKO Closed Beta Application Period IS OVER!

Monday, March 10th, 2008

We are highly enthused by the amount of videos that were sent to us. It’s such a heartwarming feeling to know that there are a LOT of HKO fans, considering that the game is not even up yet. Thank you so much!

As the clock strikes 12, the application period ends. If you’ve put out a quite convincing case, not to mention a very entertaining video, it’s highly likely that you will get a closed beta account.

Stay tuned for updates, people. Again, thank you!

March Downloads are Up and Ready!

Friday, March 7th, 2008

If you MUST know, SanrioTown is MORE than just the hotly anticipated Hello Kitty Online and for this blistering month of March, we have new downloadable (and exclusive I might add) content for your avid use.

We got wallpapers! We got screensavers! If you want e-cards to send to your friends, steer your sails and head on over here! Or if you’d rather hunt for MSN skins and calendars or emoticons, we have supplies up the yin-yang!

You can have all these yummy little Sanrio tidbits once you sign up here. It’s a quick one-two-three and before you know it, you’re browsing for beautiful downloads.

Oh and it’s free. ;P

Time to Vote for "Love Is…"!

Tuesday, March 4th, 2008

If you’re reading this, you better head on over to the director’s club blog. 5 videos have been chosen among a throng of aspiring entries and we would love it if you voted for your favorite.

Anyway, do tell your friends to vote, please! Voting period ends on MARCH 9, 2008. You can also leave a comment and tell everyone who you voted for. You can also voice out your support for a certain video.

Woohoo. Vote please!

March Birthday Celebrants

Monday, March 3rd, 2008

March Madness is upon us!A lot of Sanrio characters are turning a year older this month so don’t forget to greet them, okay? Woohoo!





B-boku Nezumi Kozou Dai! - March 3







Yonnari Komachi - March 3







Chiwapyon - March 3










Cinnamoroll - March 6





Puka-Puka Paradise - March 12



Hangyodon - March 14












Spottie Dottie - March 21














Sweet Coron - March 28

Last Chance to Submit Your Entries!

Thursday, February 28th, 2008

If you haven’t submitted a video for the "Love is…" contest, NOW IS THE TIME! A lot of videos have already been submitted so this is the last call for people who still haven’t submitted. Don’t miss out on a chance to win a 1GB Hello Kitty USB Memory Stick, a gadget EXCLUSIVE to SanrioTown!

We will be picking our top choices from the entries submitted by tomorrow, and you will have until March 7, 2008 to vote for your favorite! Our winners will be announced by the second week of March 2008, and we will contact those top 3 regarding how they will be receiving their prizes.

For more information regarding this contest, head on over to the official Director’s Club blog.

Deadline for entries is tomorrow, so keep those videos coming! )

HKO Thanks You!

Tuesday, February 26th, 2008

First off, we are ESCTATIC to report that we have received a staggering amount of video applications for closed beta testers. We here at Sanriotown, give you our deepest, sincerest thanks.

For our loyal and active Sanriotown users, we are making extra room for tester positions based on the user’s ability to communicate with other users via blog posts, comments, forum posts as well our subscribers who have taken the effort to create such incredible and engaging vides. For existing applications and video entries, don’t worry, it will not be affected.

Right now, we’re sifting through the videos and we must say, these videos are interesting to say the least. Thank you!

For up-to-date news on this eagerly awaited game, visit Hello Kitty Online’s official blog

HKO Applications Closed

Friday, February 22nd, 2008

The great search for the HKO Closed Beta applicants comes to a glorious halt. With close to 50,000 applicants, we are so THANKFUL for the support you’ve shown for Hello Kitty Online.

If you’re lucky enough to have your application approved, you’re in for a whirling frenzy of fun, excitement and joy!

See you in Hello Kitty Online soon!

HKO Closed Beta Subscription Deadline Draws Near!

Thursday, February 21st, 2008

The HKO Closed Beta Application will be discontinued on 22 February at exactly 00:00 Hong Kong Time (or 21 February 24:00 midnight).

We are so happy to report that we have had a massive amount of subscriptions but as the subscription period draws to a close, we’re making one final call for those still want to get their paws on this highly anticipated game.

If you’ve applied for Closed Beta, we will send you details on how to get a chance to receive an account.

This is your last chance to apply if you haven’t already, so visit the Hello Kitty Online game site now!

"Love Is…" Valentine’s Video-making Contest

Tuesday, February 19th, 2008

“Love Is…” Dream Studio Valentine’s Video-making Contest

February is the month of hearts! We at Dream Studio’s Director’s Club want to highlight this special occasion, and we want you to be a part of it!

What Is Love?” Unleash your creativity and use pictures to tell us what love means to you. It does not need to be romantic love: you can also show your appreciation for your parents, your brothers and sisters, your pets, and just about anything and everything that has a special place in your heart.

“Love Is…” Rules

  1. Pictures should be personal and should clearly show what love means to you. Copyrighted images are not allowed.

  2. At least two Dream Studio effects should be incorporated in the video.

  3. Video entries should have a minimum of five slides. The video does not have to be Sanrio-themed.

  4. The use of background music is highly encouraged.

  5. E-mail the URL to the Director’s Club ( with the subject “DS Contest Entry: Love Is“. Only the videos that have been sent to this addressed will be recognized as official entries.

  6. Multiple entries are allowed.

  7. No offensive materials, violent and explicit/sexual content should be used.

  8. The competition timeline is between Feb 14 and Feb 29.

  9. SanrioTown reserves any rights to use the videos, in whole or in part.

“Love Is…” Winners

  1. The SanrioTown moderators will choose the top entries. Members could then vote for the videos they liked the best.

  2. Winners will be announced on on the Director’s Club official blog by the first week of March 2008.

  3. Winners will be notified by e-mail and the prize sent by courier.

“Love Is…” Prizes

Hello Kitty USB Stick

Grand Prize

  1. The grand prize winner will win this 1GB LIMITED EDITION Hello Kitty USB Memory Stick, a unique little gadget that’s just about the size of a paperclip! This is not available in stores, so this is truly a special prize for our winner exclusively from SanrioTown!

  2. The winner will also receive a Premium E-mail Account here in SanrioTown, where they will get twice the mail storage space, POP3 access and E-mail forwarding.

  3. The winning video will appear as the top Editor’s Pick for a week upon winning.

  4. A custom badge will be placed at the lower right corner of their winning video, indicating that it has won the grand prize for our contest.

First and Second Runners Up

  1. The first and second runners up will also receive one (1) Limited Edition Hello Kitty USB Memory Stick each.

  2. A custom badge will be placed at the lower right corner of their winning videos, indicating that they have also won the contest.

So what are you waiting for? Send us those videos and share with us your definition of love! If you have any questions, please email or visit the official forum thread!

Technorati tags: valentines day, february, love, hearts, contest, competition, sanriotown, dream studio, directors club

Hello Kitty Online

Monday, February 18th, 2008

You may have noticed that the forums have gone down. This could be attributed to the incredibly staggering amount of responses we’ve been having regarding Hello Kitty Online.

In less than a week since the launch of the site, we’ve had not less that 30,000 people jocking for a beta tester position. Even big-name sites such as, Gaming Today,,,, The Feed, and Valleywag have their thoughts about this game.

Nothing could stop the momentum this game has gathered.