Hello Kitty Online is now officially launched in Indonesia!

A press conference was held last week, 22 April 2009, in XXI Sarinah to officially launch arguably one of the biggest MMORPGs to date in Indonesia. There, Sanrio Digital and GOGAME, a game publishing company based in Jakarta, Indonesia, signed a symbolic cooperative agreement, making their partnership official, as well as making GOGAME the official publisher of HKO in Indonesia.

Among the changes made by GOGAME to HKO are the following: the Housing system, wherein players can build their own house that they can access through the Farm Manager in London; an advanced farming system that already has an irrigation feature so that players won’t have to worry about asking help from their friends to water the crops; and the consumable loyalty points that they can get via using the services of SanrioTown. Mr. Teguh Sanjaya, GOGAME’s Marketing Director, has stated that  players should expect that in-game events would be focused on cooperating and working with other players, such as building houses together.

Patrick Setiawan, Chief Executive Officer of GOGAME, described HKO as “an online game product that is closely linked to a community portal, which also use a well known brand like Sanrio are the first of its kind in the world,” stating that Indonesia is the first country in the world that was able to launch a publisher-operated version of HKO.

The press conference was also the chance for the invited press people to have fun, as they were able to have a friendly competition with each other through the Sanrio mini-games, with the winners being awarded prizes for their efforts.

Congratulations and welcome to the SanrioTown family, GOGAME!