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Sanriotown News

Archive for April, 2009

Hello Kitty Online Holds Press Conference in Indonesia!

Monday, April 27th, 2009

Hello Kitty Online is now officially launched in Indonesia!

A press conference was held last week, 22 April 2009, in XXI Sarinah to officially launch arguably one of the biggest MMORPGs to date in Indonesia. There, Sanrio Digital and GOGAME, a game publishing company based in Jakarta, Indonesia, signed a symbolic cooperative agreement, making their partnership official, as well as making GOGAME the official publisher of HKO in Indonesia.

Among the changes made by GOGAME to HKO are the following: the Housing system, wherein players can build their own house that they can access through the Farm Manager in London; an advanced farming system that already has an irrigation feature so that players won’t have to worry about asking help from their friends to water the crops; and the consumable loyalty points that they can get via using the services of SanrioTown. Mr. Teguh Sanjaya, GOGAME’s Marketing Director, has stated that  players should expect that in-game events would be focused on cooperating and working with other players, such as building houses together.

Patrick Setiawan, Chief Executive Officer of GOGAME, described HKO as “an online game product that is closely linked to a community portal, which also use a well known brand like Sanrio are the first of its kind in the world,” stating that Indonesia is the first country in the world that was able to launch a publisher-operated version of HKO.

The press conference was also the chance for the invited press people to have fun, as they were able to have a friendly competition with each other through the Sanrio mini-games, with the winners being awarded prizes for their efforts.

Congratulations and welcome to the SanrioTown family, GOGAME!


Friday, April 17th, 2009

Hello Easter Egg Hunters! Good job in finding who the Mysterious Egg Thief is! Here are the first three Egg Hunters who solved the main puzzle and all subpuzzles correctly! Congratulations to all of you!Grand Winner: Amanda Gingrich <>

You get a Hello Kitty Plush Recorder!

First Runner Up: <>

You get a Hello Kitty Travel Kit!

Second Runner up: “Jensine Junus” <>

You get a Hello Kitty Journal!

And for the lucky draw winners, here are the two, lucky Egg Hunters who will also get a prize.  Congratulations!

Lucky Draw Winner 1: Steffi Ciputra <>

You get a Hello Kitty Coin Bank with three-color LED flashing lights!

Lucky Draw Winner 2: <>

You get a Hello Kitty Memo Pad with Ballpoint Pen!

For the winners, please send an e-mail (using your SanrioTown e-mail) to by April 30, 2009 with your name and address where you want your prizes to be delivered.


Wednesday, April 15th, 2009

Hello SanrioTown! This post marks the end of the Easter Egg Hunt contest.  Participation emails will not be accepted anymore beyond this time.

Winners of the contest will be announced in the SanrioTown main blog on April 17 so stay tuned!

We would like to thank everyone who participated in the contest! We had so much fun monitoring the contest as everyone searched for all the subpuzzles! We hope to see you all again in the coming contests.  Here in SanrioTown, we promise to deliver you more fun and exciting challenges that will grant you exclusive prizes from Sanrio when you win, so make sure to keep posted by visiting the SanrioTown main blog regularly!


Wednesday, April 15th, 2009

Thanks to everyone who participated in the contest!

Hello Kitty and her friends have finally caught the culprit! The “Mysterious Egg Thief” who stole Hello Kitty’s Easter Eggs is none other than…

Aww…Minna No Tabo didn’t mean any harm! He just wanted to have a little twist with this year’s Easter Egg Hunt! After being revealed as the Mysterious Egg Thief, he explained to everyone that it was actually his and Dear Daniel’s idea to make their Easter Egg Hunt a little bit different! Instead of hunting for eggs, why not hunt for the entire basket of eggs by searching for the one who stole it? Everyone then realized that they have been playing Easter Egg Hunt all along! After the hunt is over, everyone ate their share of the cute and colorfully-designed eggs.  Here’s an egg for you Egg Hunter! Congratulations! You solved who the Mysterious Egg Thief is!

Here are the answers to all the clues and puzzles:


Riddle Answer: Fire (
Subpuzzle Answer: The pig in the middle
Keyletter: T


Riddle Answer: Beauty thread in the Forums (
Subpuzzle Answer: (Given)
Keyletter: A


Riddle Answer:
Subpuzzle Answer: Shinkansen
Keyletter: N


Riddle Answer:
Subpuzzle Answer: Seven
Keyletter: N
Explanation: The question was “How many candles remain?” not “How many lit candles remain?”


Riddle Answer:
Subpuzzle Answer: KITTY
Keyletter: I


Riddle Answer:
Subpuzzle Answer: One
Keyletter: N


Riddle Answer: Stamp (
Subpuzzle Answer: JUSTONEWORD
Keyletter: O


Riddle Answer: Dream shirt thread (
Subpuzzle Answer: A
Keyletter: A

Day 9

Riddle Answer:
Subpuzzle Answer: Hong Kong
Keyletter: B

DAY 10
Riddle Answer: Telephone (
Subpuzzle Answer: My Melody
Keyletter: M
Explanation: My Melody’s excuse doesn’t affect the alibi of Badtz and Cinamoroll.  So if only one is lying, it can only be My Melody.  The truth is, My Melody and Badtz ate it! :)

DAY 11
Riddle Answer:
Subpuzzle Answer: Pochacco
Keyletter: O
Explanation: Pochacco stole it because he knew that the sword was “old and reddish” even if it was still covered in “expensive silk fabrics.”

Did you get them all correctly? Winners of the contest will be announced in the SanrioTown main blog on April 17 so stay tuned!

Easter Egg Hunt Announcements and Reminders

Tuesday, April 14th, 2009

Hi everyone! Just a reminder to all the Easter egg hunt participants: we’ll still be accepting your answers to the questions until 14 April 2009, 11:59 P.M. EST. We’ll be having a lucky draw for players too, so make sure you send us your e-mail to get the chance at winning great prizes!

Contest winners will be announced by 17 April 2009, so stay tuned for this!

Happy Easter!

Sunday, April 12th, 2009

eastericon.jpgFrom all of us here on SanrioTown to all of you, we’d like to wish all of you a very happy Easter!

Make sure to greet all of your loved ones a happy Easter by sending them adorable e-cards available exclusively on!


New 3D Trailer for Hello Kitty Online

Thursday, April 9th, 2009

icon-hko As a special treat for all our readers, we bring you this brand new 3D trailer for Hello Kitty Online! Whether you’re a beta tester or new to the game, we’re sure you’ll enjoy watching this exciting video showcasing the magic of Sanrio Land.

Feel free to share this video to your friends and spread the love for the game, and don’t forget to leave a comment!


Wednesday, April 8th, 2009

easteregghunt.pngHello Egg Hunters! Have you figured out who stole Hello Kitty’s Easter Eggs? Email us by using this format and get a chance to win cool Sanrio prizes!


SUBJECT: SanrioTown Easter Egg Hunt Answers

(body of your email)

Answer to main puzzle:

subpuzzle 1: answer, key letter
subpuzzle 2: answer, key letter
subpuzzle 3: answer, key letter
subpuzzle 4: answer, key letter
subpuzzle 5: answer, key letter
subpuzzle 6: answer, key letter
subpuzzle 7: answer, key letter
subpuzzle 8: answer, key letter
subpuzzle 9: answer, key letter
subpuzzle 10: answer, key letter
subpuzzle 11: answer, key letter

All answers must be correct in order for your entry to be valid. The first three who will submit the correct answer to the main puzzle and all subpuzzles will win. Don’t worry! The fastest are not the only ones who can win prizes. We will also be having two lucky draws of entries for consolation prizes!

Remember, the 11th and last subpuzzle will be released on April 7th 9:00 p.m. EST, so we will only accept emails after that time.

Here’s an example of how your email to us should look like:


SUBJECT: SanrioTown Easter Egg Hunt Answers

(body of your email)

Answer to main puzzle: CINNAMOROLL

subpuzzle 1: Apple, L
subpuzzle 2: Badtz Maru, A
subpuzzle 3: Chocolate, L
subpuzzle 4: Avocado, O
subpuzzle 5: Orange, O
subpuzzle 6: Roof, R
subpuzzle 7: Print, N
subpuzzle 8: Magic, M
subpuzzle 9: Internet, I
subpuzzle 10: Acre, C
subpuzzle 11: Marine, N

Here are the prizes of the contest:

Grand Prize - Hello Kitty Plush Recorder

1st runner-up - Hello Kitty Travel Kit

2nd runner-up - Hello Kitty Journal

Lucky draw prize 1 - Hello Kitty Coin Bank: 3 Color LED Flashing

Lucky draw prize 2 - Hello Kitty Memo Pad with Ballpoint Pen

Last Shout-Out for the Easter Egg Hunt Contest!

Tuesday, April 7th, 2009

easteregghunt.pngJust a reminder: the last subpuzzle of the Easter Egg Hunt contest will be released tomorrow, 07 April 2009, EST. Again, when you send us the e-mail with your guess as to who the culprit is, make sure you add the answers to all the subpuzzles as well. More instructions will be given tomorrow, so do watch out for that.

The release of the last subpuzzle tomorrow also means that those who still want to participate still has the chance to join the fun! All you have to do is to use your SanrioTown account to send a blank e-mail to, and write on the subject line: Easter Egg Hunt Contestant. We will then send back a confirmation e-mail within one working day, stating that we got your e-mail and you are now officially a participant of the Easter Egg Hunt contest.

SanrioTown Indonesia Now Launched

Thursday, April 2nd, 2009

sanriotownindonesia.jpgGreat news for all Indonesian Sanrio fans: Sanriotown Indonesia has now been launched! This SanrioTown portal, like that of SanrioTown Europe, Korea, and Southeast Asia, will be available exclusively for residents of Indonesia, something that they can call their very own.You can check out their site by clicking here.