Kitty News Blog
Sanriotown News

Archive for February, 2009

Hello Kitty & Friends VCDs now on sale in Hong Kong!

Thursday, February 26th, 2009

3danimation_icon.jpgSanrio Digital proudly announces Hong Kong’s release of “The Adventure of Hello Kitty & Friends” VCDs! Hello Kitty fans in Hong Kong can now purchase volume 1 and 2 of the series from various retailers.

Each volume contains 3 episodes of the animated series and is dubbed by the TVB crew. Now you can watch and re-watch your favorite episodes whenever you like! Enjoy!



For more “Hello Kitty & Friends” 3-D animation, please visit their official blog by clicking here.

Hello Kitty Online is One of the Most Anticipated Games of 2008!

Tuesday, February 24th, 2009

MMORPG players all over the world have spoken! Hello Kitty Online (HKO) is considered to be one of the most anticipated games of 2008, based on the poll set up by Kitty Online is #4 on MMOsite’s Reader’s Choice Awards for the Most Anticipated Game on 2008, garnering 2,351 votes. This means that HKO is an MMORPG that players all over the world are getting hyped up to get the chance to play the game!

Thank you for supporting Hello Kitty Online and Sanriotown! We look forward to seeing you when HKO opens its doors once again!

Tuxedosam’s Big Pond Fishing Minigame

Tuesday, February 24th, 2009

hellokittyonline.jpgIn line with our beta testing, we would like to share with you some new minigames that we are preparing for Hello Kitty Online. Based on comments from previous betas, we’ve come up with new minigames that are more addictive, challenging, and most of all, fun! To start off, here is our very own Tuxedosam, who needs your help catching some fish! Click here or on the image below to play the game.

Tuxedosam’s Big Pond Fishing

So how was it? Whether you liked just the way it is or have ideas on how to improve it, we’d like to hear what you think! Please let us know by dropping a comment or emailing us at You may also discuss it on the HKO forums, share your comments and high scores with the world!

We look forward to your feedback, and hope you enjoyed the game!

Happy Hearts Is Now Over!

Monday, February 23rd, 2009

happyheartsicon1.jpgAs of February 22, 2009 at 23:00 Eastern Standard Time, the doors of Hello Kitty Online are now closed to make way for further improvements. Founders and other Sanriotown members will no longer be able to log-in until our next launch. Thank you for participating and celebrating your Valentine’s with us!

Happy Hearts is now over!

We appreciate your comments and suggestions, and rest assured that we will take them all into consideration as we strive to make Hello Kitty Online even better! Please stay tuned for announcements regarding our events on the official events blog. Once again, thank you and see you next time!

Finalists of Sanrio Yummies!

Thursday, February 19th, 2009

hellokittybirthday.jpgHi fans of Sanrio Yummies! We have received all of the entries, and now, Sanrio Yummies needs your support once again: We have chosen five finalists for the contest and it’s up to you to determine the top three! SanrioTown Poll is ready for you to vote for your favourite recipe, so click here to vote now! Voting ends on March 5, 2009.In no particular order, here are your finalists:

My Hello Kitty GingerBread House

My Hello Kitty GingerBread House

My Hello Kitty GingerBread House

Read More…

Hello Kitty Ice-cream Sandwich

Hello Kitty Ice-cream Sandwich

Hello Kitty Ice-cream Sandwich Hello Kitty Ice-cream Sandwich

Read More…

Hello Kitty, Chococat, Keroppi & My Melody Cookies

Hello Kitty, Chococat, Keroppi & My Melody Cookies

Hello Kitty, Chococat, Keroppi & My Melody Cookies Hello Kitty, Chococat, Keroppi & My Melody Cookies

Read More…

(Hello Kitty) PUDDING CAKE

(Hello Kitty) PUDDING CAKE (Hello Kitty) PUDDING CAKE

(Hello Kitty) PUDDING CAKE

Read More…

My Yummies Entry (Hello Kitty Online cake)

My Yummies Entry (Hello Kitty Online cake)

My Yummies Entry (Hello Kitty Online cake) My Yummies Entry (Hello Kitty Online cake)

My Yummies Entry (Hello Kitty Online cake)

Read More…

Winners will be announced in the Sanrio Yummies blog on March 6, 2009, and they’ll be receiving Hello Kitty kitchenware as their prizes. So stay tuned for the list of winners!

Hello Kitty Online will remain open 5 more days! Mystery Charity Event!

Wednesday, February 18th, 2009

happyheartsicon1.jpgGood news for fans of Hello Kitty Online: the current beta preview of HKO has been extended for 5 days! Hello Kitty Online will be open until 23:00 (EST) on Sunday February 22, 2009. If you haven’t played yet, there’s still time!

That means 5 more days in which to finish quests and explore the cute virtual world of Hello Kitty! What’s more, we have partnered with a charity to launch a special mystery event that will surely make Happy Hearts a memorable experience.

Hello Kitty Online Happy Hearts

Happy Hearts, Helping Hearts
We’ve put together a special mystery event that will require teamwork, perseverance and, most of all, kind and generous hearts. After all, February is the month of love, and what is love without giving? If you enjoyed our Founders’ Beta charity event “Food for Friends“, then you are sure to like this one! Check our official events blog in the next day or two and all will be revealed!

If you and your friends have not yet tried Hello Kitty Online, then this is your chance! All you need to do is:

1) Download the game and install it
2) Register for an account on SanrioTown — it’s absolutely free!
3) Start HKO and log in using your SanrioTown username and password
4) Have fun!

Hello Kitty Online Happy Hearts

This extension of Hello Kitty Online is our way of saying thank you for all the enthusiasm expressed by our players. We’re grateful for your feedback and will keep collecting important information that will allow us to keep improving the game. We will close the game at 23:00 (EST) on Sunday February 22, 2009 in order to work on various improvements ahead of Open Beta.

Be sure to check our official news blog and events blog for further announcements, and feel free to contact us at for any questions. See you all in Sanrio Land!

Cupid Needs Your Help!

Friday, February 13th, 2009

cupid.jpgOur Valentine’s celebration has finally begun, and you know what that means! The birds are singing, the air is fresh and lovers snuggle like nobody’s business — Wait, no they’re not. Where are the birds? Why does the air feel normal? Where’s the love? Something’s not right in Sanrio Land!

Cupid needs your help!

Cupid, our ever-so-cute herald of Valentine’s Day, has gone missing! Looks like it’s up to the saviors of Christmas to keep the heart of Valentine’s Day beating. We are giving away real Sanrio items to the first five Adventurers who can solve this mystery, and ultimately bring back the spirit of Valentine’s!

Here’s how it goes:

  1. London is where it all begins. Choco seems agitated, pay him a visit and maybe he can show you where to start your search!
  2. Finish the quests as they come. Every midnight (Eastern Standard Time), new quests will appear that will add to your quest chain, and will lead you closer to saving Valentine’s Day.
  3. After each quest chain, you will receive a Key. Do not drop these keys!
  4. Right after you finish the final quest “Spreading the Love” take a screenshot with:
    • Your inventory showing 5 keys you’ve collected (Press I)
    • Your character info page open (Press C)
  5. With the screenshot attached, send an email to using your Sanriotown account. Be sure to use the email subject “Happy Hearts“!

If you are one of the first five (5) to send in your valid emails, we will send you a reply with instructions on how you can receive your prize. Stay tuned to find out just what prizes are at stake!

Being one of the most important occasions, it is imperative that everyone in Sanrio Land is enervated with love once again. So good luck everyone! With your help, this can truly become a Happy Valentine’s Day!

HKO Happy Hearts Officially Launched!

Friday, February 13th, 2009

happyheartsicon1.jpgThe world’s cutest MMORPG is back! As of February 12, 2009 at 22:00 EST, the Hello Kitty Online “Happy Hearts” Valentine’s event is now officially underway! Founders of HKO can now log into the game and embark on a race to save Cupid.

HKO Happy Hearts has officially launched!

“Happy Hearts” features new content and some really cool gameplay enhancements:

Special Valentine’s Day-themed quests
Valentine’s Day under threat! Cupid is missing and so are the romance and friendship of the season. It is up to players of HKO to save Valentine’s Day and prevent the collapse of the greeting card industry. Exclusive items will be awarded to the first players to complete the quest chain. Click this link to read more.

Improved user interface
User interface enhancements include a higher supported resolution, movable windows, re-sizable chat box, and an improvement to the local area map.

Revamped farming system
The new HKO farming system introduces 8 new and unique farm types while allowing players to participate in cooperative farming. Day cycles and related effects on your plants have been implemented. Plant growth times have been adjusted.

Keyword chat filter
The new chat filter blocks offensive language from private and public chat to ensure a safer and more enjoyable gaming experience for players.

Starting February 14, SanrioTown members from select territories can also log in and participate in the Happy Hearts event.  Happy Hearts will end on February 17, 2009 at exactly 22:00 (10pm) EST.  Hello Kitty Online will then be taken offline for further work.

Enjoy the game everyone!

Sanrio Digital Wins 5 Best Digital Entertainment Awards

Thursday, February 12th, 2009

3danimation_icon.jpgVictories for “Hello Kitty Online” MMORPG and “The Adventures of Hello Kitty & Friends” TV Series

 Hong Kong, February 11, 2009 – Sanrio Digital ( today announced that it collected 5 prizes in the Best Digital Entertainment Award at the Hong Kong ICT Awards 2008. Sanrio Digital won in the Best Graphics category for the eagerly anticipated “Hello Kitty Online” MMORPG (, while the second season of “The Adventures of Hello Kitty & Friends” won prizes for Best 3D Animation, Best TV Series, Best Modeling & Texturing, and Best Lighting & Rendering.


The Hong Kong ICT Awards ( is a yearly collaborative effort among digital entertainment organizations, ICT professional bodies, academia and the government to select and honor Hong Kong’s finest accomplishments in IT and digital entertainment. The Best Digital Entertainment Award recognizes the best works produced in the Hong Kong digital entertainment industry. The presentation ceremony was held on February 9, 2009 at the Hong Kong Convention and Exhibition Centre.


“Hello Kitty Online”, developed by Sanrio Digital, is the official Massively Multiplayer Online Role-Playing Game (MMORPG) of Hello Kitty and other famous Sanrio characters.  It integrates social networking services, such as blogs and video sharing, with a sophisticated online multiplayer game with customizable avatars, guilds, player economy, farming, player housing, crafting, and various other MMORPG features.


“Hello Kitty Online” is currently in beta but will open to the public for a special Valentine’s Day event from February 14 to 17, 2009. The game is free-to-play; interested players may visit for more information and to download the game client.


“The Adventures of Hello Kitty & Friends”, produced by Sanrio Digital in collaboration with Dream Cortex (, is the first Sanrio television production made in Hong Kong, and the first Sanrio series made entirely in CGI (Computer Generated Imaging). “The Adventures of Hello Kitty & Friends” offers an entertaining and often humorous way for children to learn about social interaction and behaviour while following the adventures of some of the world’s best-loved and most recognizable Sanrio characters including Hello Kitty, Dear Daniel, My Melody, Keroppi, Badtz Maru and Pochacco.



About Sanrio Digital

Sanrio Digital is a joint venture between Typhoon Games (HK) Ltd. and Sanrio Co. Ltd. Sanrio Digital is responsible for the expansion of Sanrio intellectual property assets into various digital and online media, leveraging an extensive library of original material that includes world-famous brands such as Hello Kitty, Badtz Maru, My Melody, and others. For more information please visit



Sanrio Digital (HK) Ltd

Tel: +852 2540-2237

Fax: +852 2803-0211


Last Call for "Share the Love"!

Wednesday, February 11th, 2009

valentineseventicon.jpgIf you haven’t sent in your Valentine’s greetings dedicated to your loved one yet, you still have time to create your custom-made messages, videos, greeting cards, and the like and having them featured here on to shout to the whole world how much you care! Send your entries at and get the chance to have your work featured on the Hello Kitty News blog. Last day of submission is 16 February 2009, so make sure you send in your works before that day.

Hope you all have a happy Valentine’s Day!