Hong Kong’s well-loved feline, Hello Kitty, admires the excellent customer service provided by MTR staff that she and her friends wore MTR uniforms to recognize MTR’s “We Serve From the Heart” culture.

In a catwalk show at the MTR Station yesterday (10 July 2007), Hello Kitty, Dear Daniel and a group of their friends dressed as an MTR Train Operator, Assistant Fire and Security Supervisor, Infrastructure Maintenance Officer, Rolling Stock Maintenance Officer, Station Assistant and Group Station Manager. A special MTR Hello Kitty Heroes theme song describing the work of the uniformed staff was also introduced at the event.

“Hello Kitty is always very well-received in Hong Kong and we feel both MTR and Hello Kitty fans will find our Heroes collection very unique and attractive,” said Ms. Annie Leung, Marketing Planning Manager of the MTR Corporation. “The six uniforms being highlighted represent the crucial roles these staff play in ensuring smooth MTR operations every day. We hope the figurines and song will not only served as a coveted souvenir but also allow our passengers to learn more about our operations and our caring service culture.”

From 16 July to 2 September 2007, passengers who ride the MTR 10 times (Airport Express not included) with the same Audit or Concessionary Octopus Card from Monday to Friday of each promotion week will be eligible to redeem an MTR “Hello Kitty” Hero of the week for HK $18. In the last week of the campaign, passengers can redeem the limited edition “Hello Kitty” MTR Train and Theme Song CD for $30 at house all the MTR “Hello Kitty” Heroes.

Here are the details:

Redemption Period / Item / Redemption Price

16–22 July 2007/Train Operator “Hello Kitty”/HK $18

23–29 July 2007/Assistant Fire & Security Supervisor “Hello Kitty/HK $18

30 July–5 August 2007/Infrastructure Maintenance Officer “Hello Kitty”/HK$18

6–12 August 2007/Rolling Stock Maintenance Officer “Hello Kitty”/HK $18

13–19 August 2007/Station Assistant “Hello Kitty”/HK $18

20–26 August 2007/Group Station manager “Hello Kitty/HK $18

27 August–2 September 2007/”Hello Kitty” MTR train & Theme Song CD/HK$30

Passengers will receive one point for each fare-paying MTR journey using their Octopus card. Ten bonus points will be deleted when a redemption is made. All accumulated bonus points will expire and a new count will begin Monday of each week during the promotion period.

Redemptions can be made at any MTR Customer Service Centre (Airport Express stations not included) or special redemption counters within the promotion week on a first-come, first-served basis until supply lasts. The price of the MTR “Hello Kitty” Hero or MTR Train with Theme Song CD will be deducted from the Octopus card presented.

MTR passengers can also find out more about MTR through an exhibition introducing the job responsibilities and uniforms of the six MTR “Hello Kitty” Heroes at MTR Hong Kong Station from 11 July to 2 September 2007.