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Archive for July, 2007

Chow Sang Sang Presents Hello Kitty “Around The World” Collection - Connect the World with Peace and Love

Friday, July 27th, 2007

chow sang sang Hello Kitty in 12 different costumes to connect the world
The cute bow adorning Hello Kitty is always a symbol of friendship and happiness connecting the world. Chow Sang Sang is now sending Hello Kitty around the world in a hot-air balloon, spreading the message of love to new friends along the way and bringing smiles to kids and adults alike across the world.

To celebrate this auspicious event, Chow Sang Sang is launching the Hello Kitty “Around The World” Pure Gold Collection featuring figurines and pendants of Hello Kitty in different national costumes. Ranging from an I ♥ HK mini T-shirt, a Japanese Kimono, a Dutch Dress, an Egyptian Warrior Outfit to Tahiti Hula Skirt, each design is equally unique and specially designed by Chow Sang Sang, bringing elements of culture and style to the friendship ambassador in a journey to connect the world with love.

The Significant “Around The World” Journey for Hello Kitty
To create the new Hello Kitty Collection, Chow Sang Sang has worked closely with Sanrio from concept development and product design. To further celebrate the launch of this exciting collection, with every purchase of any 6 of the Hello Kitty “Around The World” pure gold pendants, customers will receive a special packaging with Hello Kitty?s signature from Chow Sang Sang.

Hello Kitty pendants and 1″ figurines in United Kingdom, Netherlands, Switzerland, Spain, Egypt, United States and Tahitian costumes are now available at Chow Sang Sang, while the four Asian editions will be released in Mid-September. For further enquiries, please contact

Hello Kitty “Around The World” Journey
Saying farewell to her friends and already missing her mother’s apple pie, Hello Kitty was ready to venture into new horizons, meeting new friends and spreading the message of love along the way. As an ambassador of love and friendship, with Passport, T-shirts, and luggage ready, Hello Kitty began her fantastic adventure?�

hello kitty gold figures

Asia Beginnings
Hello Kitty put on the I ♥ HK mini T-shirt and said goodbye to Dear Daniel. Departing Hong Kong, Hello Kitty began her journey around the world and aspired to spread the “I Love Hong Kong” message to all corners of the world.

The first stop of the journey was China. To experience the rich Chinese heritage in style, Hello Kitty put on a traditional Chinese cotton-wadded jacket filled with delicate embroidery. Impressed by the Chinese’s hospitality, Hello Kitty furthered her journey to Japan and Korea, two of Hello Kitty?s favorite countries. In Japan, Hello Kitty changed into a traditional Japanese Kimono while admiring the beauty of Sakura blossoms in Kyoto. Surrounded by beautiful scenery, classic architecture and a pink sea of Sakura blossoms, Hello Kitty adorned her hair with cute Sakura accessories. Although the scenery was beautiful, Hello Kitty had to proceed with the journey. Moving to Korea, the last stop in Asia, Hello Kitty was inspired by the rich culture and changed into a Korean “Hanbok”, and playfully posing with the classic Korean fan.

European Romance
Leaving Asia, Hello Kitty stepped on a train and embarked on a romantic journey through Europe. United Kingdom is indeed a familiar country for Hello Kitty as it was where she was born. In a classic British “Sherlock Holmes” inspired outfit, Hello Kitty browsed the flea market and looked through her magnifying glass to hunt for hidden treasures. With a “choo”, the train brought Hello Kitty to the Netherlands. Amidst the scenic backdrop of windmills and tulips, Hello Kitty put on wooden clogs and a Dutch hat for a picture perfect moment.

Having thoroughly enjoyed touring around the different countries and sightseeing, Hello Kitty was ready for a more challenging adventure. In Switzerland, she proceeded to the apex of Mount Jungfraujoch and stepped into her skiing gear, swishing through steep slopes. Hello Kitty arrived in Spain seeking more thrills and excitement. Inspired by the ancient sport of bullfighting, Hello Kitty changed into a smart matador outfit and was determined to brave the bullfight challenge.

The Mysterious Middle East
Following Europe, Hello Kitty ventured into the mysterious realm of the Middle East - a world filled with mystery and lost civilization. In Egypt, Hello Kitty relived the Kingdom of the Pharaoh and put on a snake-shaped head piece for her role as an ancient Egyptian warrior.
Although the world of classical civilization is intriguing, Hello Kitty was keen to follow her plan and proceed to experience the “American Dream” in North America.

South and North America’s Passion
Breathing the air of freedom, Hello Kitty arrived in New York. Hello Kitty mischievously imitated the pose of the Statue of Liberty by lifting up the torch and shouted aloud - “I Love Freedom”. Throughout the journey, Hello Kitty met numerous interesting and inspiring new friends, and in Tahiti, Hello Kitty was greeted by passionate and sexy Tahitian girls. In a hula skirt, Hello Kitty joined the girls for a round of exotic dancing.

Leaving Tahiti, Hello Kitty finally arrived in Mexico. Filled with Mexican rhythm and music, it was indeed a perfect moment for Hello Kitty to take a rest after an exciting yet memorable journey.

hello kitty gold pendant

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Hello Kitty's latest fashion: MTR Uniforms

Wednesday, July 11th, 2007

Hong Kong’s well-loved feline, Hello Kitty, admires the excellent customer service provided by MTR staff that she and her friends wore MTR uniforms to recognize MTR’s “We Serve From the Heart” culture.

In a catwalk show at the MTR Station yesterday (10 July 2007), Hello Kitty, Dear Daniel and a group of their friends dressed as an MTR Train Operator, Assistant Fire and Security Supervisor, Infrastructure Maintenance Officer, Rolling Stock Maintenance Officer, Station Assistant and Group Station Manager. A special MTR Hello Kitty Heroes theme song describing the work of the uniformed staff was also introduced at the event.

Hello Kitty is always very well-received in Hong Kong and we feel both MTR and Hello Kitty fans will find our Heroes collection very unique and attractive,” said Ms. Annie Leung, Marketing Planning Manager of the MTR Corporation. “The six uniforms being highlighted represent the crucial roles these staff play in ensuring smooth MTR operations every day. We hope the figurines and song will not only served as a coveted souvenir but also allow our passengers to learn more about our operations and our caring service culture.”

From 16 July to 2 September 2007, passengers who ride the MTR 10 times (Airport Express not included) with the same Audit or Concessionary Octopus Card from Monday to Friday of each promotion week will be eligible to redeem an MTR “Hello Kitty” Hero of the week for HK $18. In the last week of the campaign, passengers can redeem the limited edition “Hello Kitty” MTR Train and Theme Song CD for $30 at house all the MTR “Hello Kitty” Heroes.

Here are the details:

Redemption Period / Item / Redemption Price

16–22 July 2007/Train Operator “Hello Kitty”/HK $18

23–29 July 2007/Assistant Fire & Security Supervisor “Hello Kitty/HK $18

30 July–5 August 2007/Infrastructure Maintenance Officer “Hello Kitty”/HK$18

6–12 August 2007/Rolling Stock Maintenance Officer “Hello Kitty”/HK $18

13–19 August 2007/Station Assistant “Hello Kitty”/HK $18

20–26 August 2007/Group Station manager “Hello Kitty/HK $18

27 August–2 September 2007/”Hello Kitty” MTR train & Theme Song CD/HK$30

Passengers will receive one point for each fare-paying MTR journey using their Octopus card. Ten bonus points will be deleted when a redemption is made. All accumulated bonus points will expire and a new count will begin Monday of each week during the promotion period.

Redemptions can be made at any MTR Customer Service Centre (Airport Express stations not included) or special redemption counters within the promotion week on a first-come, first-served basis until supply lasts. The price of the MTR “Hello Kitty” Hero or MTR Train with Theme Song CD will be deducted from the Octopus card presented.

MTR passengers can also find out more about MTR through an exhibition introducing the job responsibilities and uniforms of the six MTR “Hello Kitty” Heroes at MTR Hong Kong Station from 11 July to 2 September 2007.

SanrioTown Flash RSS Reader Now Available

Monday, July 9th, 2007

If you want to receive regular updates from your favorite Sanriotown blogs in your own website or blog outside the Sanriotown community, that is now made possible through the newest blog tool in Sanriotown - the flash RSS reader.

It is easy to get Sanriotown feeds into your blogs. Just log on to the Flash RSS Reader ( and fill out the form. It will automatically generate the code you need to put in your blog. You may also customize the look of the flash box that will appear on your blog.

The Sanriotown Flash RSS Reader is compatible with Blogger, Typepad, MySpace, and Wordpress.

This is how it looks:

The RSS Reader Tool was developed by Outblaze Limited, a leader in Internet communications and collaboration services for the users of SanrioTown. SanrioTown is the official online community for fans of Sanrio characters such as Hello Kitty, Badtz Maru, Keroppi and My Melody, and offers free email, video hosting, blogs, games and downloads.

Get your RSS Reader Tool now!

Get featured at the newest Sanriotown official blog

Tuesday, July 3rd, 2007

Sanriotown officially launched its newest official blog that aims to spread happiness like a virus - the Happy Blog. Happy blog will be your daily dose of happy thoughts with interesting tips on being happy, jokes and anecdotes, happy photos and videos, and everything else that is positive, joyful, cute and inspirational.

But this blog is not your ordinary blog. Happy blog wants you to be in this blog.

* You can share to us your personal definition of happiness.
* If you have any tips on being happy, how to make others happy, share it with us!
* Laughter is the best medicine! Do you have a funny anecdote? Crack it.
* Got a happy photo or video? Send it to us.
* Heard of a happy news
lately? We’d love to hear it too!

Simply email your submissions to happynews[at] and get a chance to be featured in the Happy blog. Kindly include your name, country, age and photo (if you have one) in your e-mail.

Happy blog, delivering happy news right to your doorstep.