Sanrio Digital - a joint venture between Typhoon Games (HK) Ltd. and Sanrio Co. Ltd – recently participated in the highly regarded Hong Kong International Film and TV Market (FILMART), where world-famous Sanrio characters were put into the limelight with new digital entertainment products and services that are bound to leapfrog Hello Kitty and friends’ popularity into cyberspace.

Sanrio Digital’s booth at FILMART. 

The next big thing to look forward to from Sanrio Digital is the Adventures of Hello Kitty and Friends, a full three-dimensional animation that really depicts the cute Sanrio characters in a more realistic perspective. This will surely be an instant cybercraze, multiplying the cuteness factor of Hello Kitty and friends to the zenith level. To have a sneak peek of what to look out for, see this.

Digital Entertainment, Sanrio Digital’s turf, combined with film, was touted as the top world trend with a foreseen highest growth potential in the next two years. This is good news since it means that we will be seeing more and more of Hello Kitty and other Sanrio characters in the future.

Sanrio Digital’s array of products includes online and offline games, mobile content and services, entertainment media, and the Internet in general. So, keep clicking those keys because Hello Kitty is just several clicks away. In the meantime, visit www.sanriotown.com – Sanrio’s online presence, and www.sanriodigital.com for more details.