Dear users, during the last few weeks there were several questions raised regarding Sanrio Loyalty Points as well a a lot of confusion. We would like to try to clear up most of your question and doubts regarding Hello Kitty Online’s second currency.

  1. What are Sanrio Loyalty Points?
    Sanrio Loyalty Points are one of the two currencies you can use to go shopping in the Hello Kitty Online Item Mall.
    They are thought as a kind of reward for using the SanrioTown portal which is associated with the Hello Kitty Online Game.
  2. What can I use Sanrio Loyalty Points for?
    You may use the points you earned for your activity to buy certain items from the Hello Kitty Online Item Mall. Only items which are marked with a Loyalty Point price, indicated by a small Kitty head can be bought.
  3. How do I gain Sanrio Loyalty Points?
    As Sanrio Loyalty Points are regarded as your reward for being active on the SanrioTown portal, you gain them for various activities.The following table was been taken from European SanrioTown:

    SanrioTown Services Points Max. points
    SanrioTown sign up 250 250 (This reward is only given once.)
    Login 1 3 per day
    Email
    Send an email to a SanrioTown account 1 3 per day
    Send an email to a non-SanrioTown account 2 6 per day
    Send an e-card 1 3 per day
    Blog
    Writing a blog entry 2 6 per day
    Video
    Posting a video 2 6 per day
    Viewing a video 1 3 per day
    Bookmarking video (Add to My Favorites) 1 3 per day
    Sending video to a friend 1 3 per day
    Forum
    Creating a topic 1 3 per day
    Posting a message 1 3 per day
    Quiz Center
    Completing a quiz 1 3 per day
    Game Center
    Submitting your score 1 5 per day
    Rank number 1 in a game 100 100 per week
    Rank number 2 in a game 70 70 per week
    Rank number 3 in a game 50 50 per week
    Top 5 in a game 42 42 per week
    Top 100 in a game 21 21 per week

    Please note that those points are clearly regarded as a reward for using SanrioTown! Thus they are not given out for activities on hellokittyonline.eu or other pages affiliated with Hello Kitty Online.
    Please also be aware that a longer inactivity on SanrioTown can lead to a point deduction as well!

  4. Why did I have a very high number of Loyalty Points in the very beginning of the game but now a negative value of Sanrio Loyalty Points?
    In order to make it possible for you to earn points on SanrioTown and spend them a little later in the Hello Kitty Online game, we needed to establish a link between the game and SanrioTown. During this process unfortunately some of you, who never did more than registering for the game were given a very high number of SLP by mistake.
    As the system behind the allocation of Loyalty Points is still in the process of fine tuning, the mistake was discovered and reverted automatically. Meaning the points that were given out by mistake were deducted again. For some users, who already used those points, given by mistake to buy Items, this meant that they got a negative value of SLP.
    We are deeply sorry for the inconvenience caused from the still ongoing adjustment of the SLP system and will reset all users with negative SLP to 0 SLP again. The respective users are allowed to keep the items that they bought for the falsely allocated SLP.

Thank you for your understanding and we hope the cool Loyalty Items in the Item Mall will encourage you to have a lot of fun on SanrioTown!

Hello Kitty Online Europe Staff

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