Hong Kong – March 11, 2009: Sanrio Digital (www.sanriodigital.com) and GOGAME (www.gogame.co.id), an Indonesian online games publisher, today announced a partnership to launch Hello Kitty Online and SanrioTown in Indonesia. Hello Kitty Online is the eagerly anticipated official massively multiplayer online role-playing game (MMORPG) of the Hello Kitty universe. SanrioTown is a Sanrio-themed portal and social networking site integrated with Hello Kitty Online. GOGAME will publish and operate Indonesian versions of Hello Kitty Online and SanrioTown.

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Wow! Thank you very much for your votes everyone! Hello Kitty Online ranked 4th on MMOSITE’s Reader’s Choice Award Most Anticipated Game of 2008!

Knowing how eager you guys and girls really want HKO, we’re going to work extra hard in making Sanrio’s first MMORPG a truly wonderful experience for all Hello Kitty fans out there.  See you all in Sanrio Land!

Victories for “Hello Kitty Online” MMORPG and “The Adventures of Hello Kitty & Friends” TV Series

Hong Kong, February 11, 2009 – Sanrio Digital (www.sanriodigital.com) today announced that it collected 5 prizes in the Best Digital Entertainment Award at the Hong Kong ICT Awards 2008. Sanrio Digital won in the Best Graphics category for the eagerly anticipated “Hello Kitty Online” MMORPG (www.hellokittyonline.com), while the second season of “The Adventures of Hello Kitty & Friends” won prizes for Best 3D Animation, Best TV Series, Best Modeling & Texturing, and Best Lighting & Rendering.

The Hong Kong ICT Awards (www.hkictawards.hk) is a yearly collaborative effort among digital entertainment organizations, ICT professional bodies, academia and the government to select and honor Hong Kong’s finest accomplishments in IT and digital entertainment. The Best Digital Entertainment Award recognizes the best works produced in the Hong Kong digital entertainment industry. The presentation ceremony was held on February 9, 2009 at the Hong Kong Convention and Exhibition Centre.

“Hello Kitty Online”, developed by Sanrio Digital, is the official Massively Multiplayer Online Role-Playing Game (MMORPG) of Hello Kitty and other famous Sanrio characters. It integrates social networking services, such as blogs and video sharing, with a sophisticated online multiplayer game with customizable avatars, guilds, player economy, farming, player housing, crafting, and various other MMORPG features.

“Hello Kitty Online” is currently in beta but will open to the public for a special Valentine’s Day event from February 14 to 17, 2009. The game is free-to-play; interested players may visit http://www.hellokittyonline.com for more information and to download the game client.

“The Adventures of Hello Kitty & Friends”, produced by Sanrio Digital in collaboration with Dream Cortex (www.dreamcortex.com), is the first Sanrio television production made in Hong Kong, and the first Sanrio series made entirely in CGI (Computer Generated Imaging). “The Adventures of Hello Kitty & Friends” offers an entertaining and often humorous way for children to learn about social interaction and behaviour while following the adventures of some of the world’s best-loved and most recognizable Sanrio characters including Hello Kitty, Dear Daniel, My Melody, Keroppi, Badtz Maru and Pochacco.

About Sanrio Digital

Sanrio Digital is a joint venture between Typhoon Games (HK) Ltd. and Sanrio Co. Ltd. Sanrio Digital is responsible for the expansion of Sanrio intellectual property assets into various digital and online media, leveraging an extensive library of original material that includes world-famous brands such as Hello Kitty, Badtz Maru, My Melody, and others. For more information please visit www.sanriodigital.com.

Contact:
Sanrio Digital (HK) Ltd
Tel: +852 2540-2237
Fax: +852 2803-0211
Email: press@sanriodigital.com

Hello everyone! Are you all excited about the latest game Sanrio has to offer? To whet your appetite, we’ve created a special video for you on Dream Studio to give you a sneak peek at some of the things you’ll be seeing when you play "Hello Kitty: Big City Dreams", which comes out exclusively on the Nintendo DS.

If you don’t know what the game is about but curious to find out more about this exciting new game, please click here for more information. You can pre-order here and even get exclusive discounts when you avail of the game with your Sanriotown account.

Be one of the first to catch a glimpse of the highly-anticipated game that comes exclusively for the Nintendo DS - "Hello Kitty: Big City Dreams"!

“Hello Kitty: Big City Dreams” is the latest in the line of games made by Sanrio for its fans. In this one, the player, as Kitty, starts on the ground floor of an apartment building, and the goal is to be able to move up to the penthouse by playing a series of mini-games. Other well-loved Sanrio characters make appearances to join in your big-city adventure.

Check out the video to watch the official trailer of the game. If you can’t see it, click here.