• August 2010
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Giving perfect and high-quality boxed fruits are part of an elaborate, formal tradition of gift-giving practiced by the Japanese people. For the Japanese, gift-giving is a token of appreciation, and at times, a competition. When you return a gift, yours must be better and more expensive. In turn, the gift you will receive will be better and more expensive than the one you gave. In Japan, people bring melons as gifts that could cost more than a hundred dollars! This kittified melon, with Hello Kitty’s face embossed into its skin, costs around $50 USD. It might seem a little pricey, but this nutritious fruit, a high quality yubari is actually considered relatively cheap for a gift in Japan! 

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