May 20th, 2008
by hellokitty_news:hellokitty.com
On May 18, the Ministry of Land, Infrastructure, Transport, and Tourism appointed Sanrio’s icon Hello Kitty as the official 11th Goodwill Ambassador of Japan.
She is the first cartoon character to be a goodwill ambassador for Japan.
The promotion is part of their “Visit Japan Campaign”, aimed to attract tourists.
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