Sanrio has released its own version of the eco-bag! For those who don’t know, these are shopping bags that are made of cloth instead of paper or plastic, so you can use and re-use it a number of times. Not only are you fashionable, but you’ll also be helping the environment too!

Sanrio’s version is bright pink, with Hello Kitty’s trademark bow emblazoned on it, with a smaller version of her perched on top of it. It is made of polyester and nylon, and is 35×30 cm in size (without the handle). In addition to that, in comes with a cute Hello Kitty face plushie attached to one corner of the bag (with a rhinestone on her bow!), leaving no doubt that you are one Kitty fan.

The bag is part of the latest line of Sanrio targeting teenagers, called Pop-Teens.

Not only are eco-bags the latest fashion accessory right now, but with Hello Kitty on it, it makes the bag even more stylish!