Being the fashion icon that she is, Hello Kitty did not waste any time taking part in the latest trend that hit worldwide: tokidoki.

Tokidoki is a lifestyle brand inspired by the culture of which its name came from (it means “sometimes” in Japanese). It has invaded the fashion scene, appearing on clothes and different kinds of accessories. It is automatically eye-catching, because it provides a combination of cuteness and sophistication - traits that Hello Kitty has been associated with for the past years. No wonder it was easy for Sanrio to release their own version of the products!