March 20-23, 2007 - Sanrio Digital promotes its new series “The Adventure of Hello Kitty and Friends” in an exhibit booth in FILMART: Hong Kong International Film and TV Market.

The first ever Hello Kitty 3D anmation series deals with life lessons for children, teaching them about words, numbers, shapes and even languages like Japanese and Chinese. All of Sanrio’s well-known characters, including (image, from top left, clockwise) Keroppi, Pochacco, Badtz Maru, Dear Daniel, Hello Kitty, and My Melody will appear in the series for fans to enjoy.

“The Adventures of Hello Kitty and Friends” is a series of 52 episodes, 12 minutes each, and will be released in the third quarter of 2007 in the English language.

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