There’s no denying it, Japanese culture is fascinating. From capsule hotels, to the Geisha, to Kaiten-zushi, the Japanese culture is a rich mélange of modern, cyber punk life against a backdrop of traditional and highly ritualized customs and rigid social hierarchy.
One thing in particular that always brings Japan to the forefront of modern pop-culture is Japanese street fashion. This small island nation certainly has a loud cultural voice, and paving the way for young women around the world to express themselves with copious amount of clothes, makeup and accessories, no voice is louder than the Japanese Schoolgirl!
Japanese Schoolgirl Inferno: Tokyo Teen Fashion Subculture Handbook , by Patrick Macias and Izumi Evers, chronicles the ever-evolving Japanese teen and their avant-garde and often outrageous fashions. Centering around the trendy districts of Shibuya and Harajuku, JSI begins it’s journey in a Shibuya nightclub in 2006, backtracking to the early 70’s and winds its way up to the present day. From the tough-as-nails Sukeban with their cached razor blades and pompadoured boyfriends, to the flamboyant Ganguro and their bleached blonde coifs and high-contrast, over-the-top makeup and bronzed skin, JSI is a glimpse into the creative and freakish world of the Gyaru or “Gal”.
One of the things I love most about JSI are the fabulous full-color illustrations and photos. The artist, Kazumi Nonaka really brings these Gals to life in a way that’s at once realistic and patently manga-esque. JSI reads like a handbook, or guide detailing the three main categories of Gals: Bad Gals, Sexy Gals and Arty Gals. Each chapter profiles the history of each movement along with its, styles, habits and customs. It even tells you the “Must Have” items of each subculture and includes makeup tips.
My biggest gripe about this book is it’s cheapy binding. I’d suggest just purchasing a new copy. At $16.95, you’ll want to ensure that you’re getting one with a well intact binding.
Whether you’re looking for ways to spruce up your ho-hum dress, love learning about Japanese pop-culture, an inspiring fashion designer yourself, or just love to read fun and colorful books, check out Japanese Schoolgirl Inferno. Its a fantabulous little book that’s at the very least good for some giggles.







