Living Proof Shampoo
A revolutionary shampoo featuring the first new anti-frizz technology in over 30 years.
This weightlessly hydrating formula gently cleanses the hair and effectively blocks humidity for truly sleek locks. Its key ingredient, PolyfluoroEster, creates an invisible shield on the hair to lock in moisture-proof smoothness and repel dirt and oil, so you can go longer between washes to break the frizz and damage cycle.

September 10th, 2009 at 10:25 am
Gah, I need antifrizz shampoo, my hair gets pretty frizzy.
September 13th, 2009 at 9:22 pm
It’s so humid nowadays, an anti-frizz shampoo is a must.