Santa Maria Novella
My brother just got home from his France / Italy trip last night. He gave us a lot of goodies from this Italian pharmacy called Santa Maria Novella. I got a mint soap, there’s also pomegranate soap. He also brought with him perfumes, after shaves, mints and even a rejuvenating elixir which you’ll just add to cold water.
This was the first time I heard about Santa Maria Novella, but they’ve been around since 1612. In Florence, a short distance from the famous square by the same name, at number 16 of Via della Scala, stands one of the world’s oldest pharmacies: Officina Profumo-Farmaceutica di Santa Maria Novella, with its historic, artistic and handicraft legacy, which has thrived for centuries in uninterrupted symbiosis with the city of Florence.
Many of the officina’s preparations have made history and have marked an epoch: the essences, as well as the famous and much requested perfumes, are still prepared to a large extent following the formulas studied in 1500 for Caterina De’ Medici.
Most of their products gives that feel good feeling. This is such a wonderful brand using conventional methods of preparation. I have yet to explore all their other items.

November 16th, 2007 at 2:54 am
Sounds divine! First time I heard of this line too, I thought this post was about something religious!
November 16th, 2007 at 10:41 am
The factory is a convent I think.
November 17th, 2007 at 9:23 am
Ohhh wow, makes sense! And I love the fact that the stuff are prepared using “ancient” formulas and methods. Gives that authentic, historic feel to it!