Prada.  The name evokes fashion, simplicity and luxury.  Prada, the Italian fashion powerhouse, has made its foray into the world of beauty.  Miuccia Prada created her skin care line to be potent, pure and personal.  Meaning that the ingredients had to work efficiently, the products had to be hygienic and the products had to travel well.  Hence, the skin care products are packaged in it’s own unique, individual capsules and tubes.

Besides the skin care line, they also came up with their own fragrance. Prada brings its unique fusion of tradition and innovation to the world of fragrance, reinventing the ancient art of perfumery by creating a fragrance of yesterday and tomorrow, a scent inspired by the past, that embodies the future. It is a fragrance that intertwines memory, reality, and possibility.

With their pricey clothes, bags and shoes, expect the beauty products to very expensive as well. No longer focused on just clothing and accessories, Prada has transformed into an all-around luxury brand. 

This entry was posted on Wednesday, September 19th, 2007 at 12:06 pm and is filed under perfume, fragrance, designer, cosmetics, beauty. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.