Benefit Cosmetics
This is one of my favorite cosmetics brands. The make-up line was started by female identical twins, Jean and Jane, who wanted a unique spin on conventional beauty. Their passion for beauty mixed with a wacky sense of humor paved the way to what we know now as Benefit Cosmetics.
Their brand was originally known as The Face Place, but later renamed to Benefit after a trip to Italy where everything was “Bene! Bene!” (an Italian word meaning “good”). Focusing on the theme “feel good,” the brand’s popularity increased and now has a lot of branches and cosmetics counters worldwide.
Plagued by the usual beauty problems, women has now relied on Benefit for fresh solutions. Catering to women of all ages, their products are irresistible, fun and uniquely problem solving.
With wacky and funny names, it’s no wonder a lot of women easily notice this brand. One of their popular products is known as “Dr. Feelgood”, a skin mattifier and works as a perfect make-up primer.
Want to be gorgeous in 10 seconds? Here’s a popular item is called “Rush Hour”, an all around lipstick and blush, perfect the woman who’s always on the go but still want to look fabulous.
Of course, why would I forget the most-talked about “Dallas”, the blusher and bronzer in one, that gives your skin a natural glow.
A favorite of mine is the “Fantasy Mint Wash”, a dream come true for those who have sensitive skin. Also works as a make-up remover, this minty wash will leave your skin squeaky clean.
They sure got a lot of wonderful items, not only for the face but for the body as well. Using these will definitely make you feel good.

August 3rd, 2007 at 10:57 pm
Ooh! Haha:) Cool.. But I don’t think we have that in our country. Haha
August 6th, 2007 at 3:03 pm
Hehe. Check out this shop called Mimi Cosmetics at the Shangri-la Mall, I’ve seen some Benefit stuff before. I’m not sure if they still have a branch at the Powerplant Mall though.