It is amazing what the Internet can allow us to do today. When I was still a kid, I remember being an absolute fanatic of Little Twin Stars. My sister, Jenny, is an avid fan of Hello Kitty. While Jehan likes MyMelody a lot. Now we can re-kindle that feeling again.

As a major chunk of Sanrio fans are all grown up, professionals, and entrepreneurs right now, I hope SanrioTown will be inventive in their approach and recognize opportunities for revenue sharing, mobilizing its older and professionals fan-base or the characters it intends to market here.