Dear Sanriotowners, World Poetry Day is on March 21st, and was first declared by UNESCO in 1999. The purpose of the day is to promote the reading, writing, publishing and teaching of poetry throughout the world and, as the UNESCO session declaring the day says, to “give fresh recognition and impetus to national, regional and international poetry movements.

Why not giving it a try on your personal blog at Sanriotown? Share your thoughts with us with a little poem on this meaningful day!

Sanriotown Europe Team

Sanriotown - The online home of Hello Kitty and friends

Dear beloved friends, finally the season we are waiting for passionately is here officially on March 20th as this very day is considered the start of Spring at exactly 12.43 CET. Time to get warmer on the outside too!

The Southern Hemisphere welcomes fall as we welcome spring. The Earth is tilting so that for the next six months, the majority of the sun’s light will give its longest and most direct rays to the northern half of Earth. The word equinox derives from the French and means “equal night”. You will often hear that days and nights are equal on the equinox, only they’re not. They’re close. Check the sunrise and sunset times for where you live to find the exact point of equality for you and watch one if you have the chance.

Sanriotown Europe Team

Sanriotown - The online home of Hello Kitty and friends

Dear sanriotown friends,  March 17th is Saint Patrick’s Day, an annual feast day which celebrates Saint Patrick, one of the patron saints of Ireland, and is internationally celebrated. Make sure to get your share from the feast spirit and sport something green!

Sanriotown Europe Team

Sanriotown - The online home of Hello Kitty and friends

Seems Hello Kitty can’t have enough celeb-buzz this season! After appearing on Lady Gaga’s cute hairbrush, perhaps in love with our beloved superstar, kitty lover Katy Perry showed up to the BRIT Awards last week, decked out in one of worlds’ favorite international celebrities - Miss Hello Kitty!

She looked radiant in her Hello Kitty corset. So fun! Constructed of satin, studs, leather and crystal, inspired by all things Rock and Roll, the costume is by The Blonds for M.A.C. Hello Kitty Couture Auction.

The “I Kissed A Girl” star posed with her trophy for Best International Female Solo Artist at the Brit Awards 2009, London, February 18. Congrats Katy!!

We wish Hello Kitty brings you more luck in your career!

Sanriotown Europe Team

Sanriotown - Online Home of Hello Kitty and Friends

Dear kitty pals, March 08th, is the International Womens Day. A major day of global celebration for the economic, political and social achievements of women, this day is also celebrated as the first spring holiday in some countries. Enjoy the girl power!

Sanriotown Europe Team

Sanriotown - The online home of Hello Kitty and friends

Dear Sanriotowners, it´s the birthday of cute and adorable Cinnamoroll on March 6th! By the way, do you know the lovely story of the official mascot of Cafe Cinnamon?

If not, check out the “Meet the Characters” section of Sanriotown to wish Happy Birthday to our favourite white puppy. And then you will eventually know how he got his name too! (of course it has nothing to do with his plump and curly tail that resembles a cinnamon roll ;o)

Sanriotown Europe Team

Sanriotown - The online home of Hello Kitty and friends

February 29th, is the special day of Pochacco. This date is not existing in the normal calendar as you see, as leap years are every 4 years in eaven years, so there was no February 29th in 1989. But Pochacco lives in the magical world of Sanriotown where everything is possible and where time is ticking differently!

We would never want to skip his birthday and make him unhappy so there you are Pochacco, a happy magical birthday to you!

Sanriotown Europe Team

Sanriotown - The online home of Hello Kitty and friends