The comic character Hello Kitty will become an ambassador, promoting Japan as holiday destination.
As reported by the Japanese news agency Kyodo News under reference to gouvernment representatives, Hello Kitty will be officially nominated as tourism ambassador by the ministry of traffic, tourism and infrastructure.
The little kitten is ought to encourage people from China and Hong Kong in particular to travel to the land of the rising sun.
Because of her great popularity in China, Hello Kitty is definitely “qualified” for this task, the ministry declared. Hello Kitty will be promoting Japan in China. In the past there have already been 11 people nominated as tourism ambassadors. However, Hello Kitty is not only popular in China: The little kitten, which is drawn with only a few strokes started her carreer in 1974, being a purse’s motif. Since then she advanced becoming a global phenomenom and by today decorates 50,000 products in 60 countries.