• April 2021
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Join Kitty as she ventures into the cafe business in Hello Kitty Cafe.

Hire your favorite Sanrio characters to help you and Kitty run the day-to-day cafe operations. Turn your cafe into the cutest, coziest and happiest place ever!

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We greet Badtz-Maru a very happy birthday! Also, Happy April Fool’s Day everyone!

It’s April 1 and we all know who’s celebrating his birthday today! Why, it’s none other than our mischievous but lovable penguin BADTZ-MARU! For those who are new here in SanrioTown, here’s a little info about Badtz. :D

Bad Badtz-Maru’s Profile:

Birthday: April 1

Star Sign: Capricorn

Birthplace: Oahu, Hawaii

Hometown: Gorgeous Town

Hobbies: Collecting photos of bad guy movie stars and beating up goody-goodies

Favorite Food: Expensive sushi in Ginza, poripari ramen

Badtz-Maru is a very mischievous penguin hailing from Gorgeoustown, where he lives with his mother and pinball-playing father. He was born in Oahu, Hawaii. A bit vain, he spends a lot of time styling his hair. He loves traveling. He’s also a bit selfish. He loves making fun of things he finds silly. His hobby is collectingposters of bad guys in movies. He is a first grader in Gorgeous Academy.

Ho ho ho! Merry Christmas everyone! Now there’s more reason to play Santa’s Drops in SanrioTown’s Game Center.  Play the game and catch one of Santa’s rare drops to get an opportunity to win cool Christmas gifts from us!

Here’s how it works:

1.  Play Santa’s Drops from December 1st to January 4th and watch out for Santa’s rare drops! A rare drop looks like this:


2.  Make sure you catch it! Uncaught rare drops from Santa wouldn’t be counted as “caught” even if a player is lucky to see one.

3.  Players who catch a rare drop item and who submit their score will get the chance to win a Christmas gift from us at the end of the event via lucky draw.

Here are the prizes of the event:

MBLife.com Jewelry

Hello Kitty Animation DVDs and VCDs

Hello Kitty 1GB flash drive

More than 20 players can win any of these prizes so start playing now!

Terms and Conditions:

1. Only SanrioTown members (@hellokitty.com, @mymelody.com, @kuririnmail.com) are eligible to participate in the Lucky Draw. Members whose accounts are @hellokitty.com.sg, @hellokitty.com.my, etc. are not eligible.

2.  Winners will be picked via lucky draw.

3. SanrioTown reserves the right to change the conditions of this competition at its own discretion.

4. Sanriotown reserves the right to extend or terminate the competition at its own discretion.

5. Members can submit as many entries as desired and all entries will be considered by SanrioTown as long as it meets all the guidelines.

6. All selections are final.

Good luck!

Curious about the SanrioTown Game Center? Take a peek at it by clicking here.

It’s that time of the month again! The June freebies are now available for your downloading pleasure. This includes wallpapers, calendars, icons, and screensavers featuring your favorite characters, so make sure you grab these now!

To download them, simply log in to your SanrioTown account and then go to the "Enjoy Downloads" section. Don’t have a SanrioTown account? Don’t worry! Click here to register and get your free account now!

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