Great news! Until October 24, 2010, receive double cash points with every purchase of Hello Kitty Online Premium Edition! Instead of the standard 1,200 cash points, you will receive 2,400 cash points – that’s a $30 value instead of $15! (Existing owners of HKO Premium Edition, keep reading for some good news!)

Head over to a Target store to grab a copy of HKO Premium Edition and redeem your bonus cash points before the offer expires! And while you’re at it, buy a second box as well – this is absolutely the best deal on Sanrio Cash Points!

HKO Premium Edition special offer (October 11-24, 2010):

• Gorgeous pink Premium Edition box
• HKO game client on DVD
• 2 beautiful Hello Kitty collector’s postcards
• 82-page full colour game manual
• Your choice of one of four exclusive retail-only pets (1 pet per purchase)
• 1,200 cash points ($15 value) 2,400 cash points ($30 value)

Find your nearest Target store and grab a copy of HKO Premium Edition before they sell out!

If you already own HKO Premium Edition

Already used your Premium Edition retail code? Don’t worry – we’re not leaving you out in the cold! As a one-time special gift to our loyal customers, all players who have already redeemed a retail code will automatically receive an extra 1,200 cash points! The points will be distributed to existing customers on Tuesday, October 12, 2010. No action required!

IMPORTANT INFORMATION & INSTRUCTIONS

To take advantage of this offer you must redeem a HKO Premium Edition retail code during the promotion period (October 11-24, 2010). If you purchase a Premium Edition box but do not redeem the retail code on or before October 24, you will miss out on this amazing offer! Redeem your retail code at http://www.hellokittyonline.com/shop/payments.

For any questions about this offer, please email help@hellokittyonline.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it or ask in the HKO forums. Happy shopping!

We have a new event for you HKO fans – share your best costumes for Halloween in Hello Kitty Online and get a chance to win tons of SLP! In HKO’s Spooky Makeover, we want to see how you dress up for trick-or-treating in-game! Your costume could be scary, cute, fun, or eccentric! Will you dress up as a vampire, a skeleton, a ghost or a witch? Or will you be creative and make your own costume ensemble? This is a fun way to earn Sanrio Loyalty Points (you can use Sanrio Loyalty Points to buy cool HKO stuff in the Item Mall!).

There will be a Grand Prize Winner and 5 Runner-Up Winners for best costumes in-game!

Each submission will earn you 500 Sanrio Loyalty Points. Grand Prize and Runner-Up Winners will earn 5,000 and 3,000 points, respectively.

If you haven’t downloaded Hello Kitty Online or created a SanrioTown account yet, click here. You will only need a few minutes to get set up!

Submission Guidelines:

1. Download Hello Kitty Online and Create a SanrioTown account.
2. Participants must use SanrioTown blogs to write about their makeover with pictures/related screenshots of their entry. For a blog tutorial, please click here. If you want to blog in HKO, read Using the in-game mini-blog feature.
3. Each entry must include at least 100 words describing your makeover and 1 screenshot of your costumes. Please remember that the criteria for winning aren’t based on the price of your costume! Just because you have an expensive fashion item does not ensure you winning the grand prize. Be creative and be original!
4. Participants must send the link of the entry to marketing@hellokitty.com and use “HKO’s Spooky Makeover” as the subject of the email (without the quotes).
5. Members can submit up to 2 entries each; all entries will be considered provided that they meet the guidelines and terms and conditions listed on this page.

Terms and Conditions:

1. Competition starts on UTC (or GMT/Zulu) October 11, 2010 and ends on October 31, 2010.

2. Winners will be announced on November 5, 2010. Loyalty Points will be given to winners on the same day.

3. Winning entries will be selected by SanrioTown.

4. All blog entries are property of SanrioTown.

5. SanrioTown reserves the right to change the conditions of this competition at its own discretion.

6. SanrioTown reserves the right to extend or terminate the competition at its own discretion.

If you have any questions, please email marketing@hellokitty.com.