For the last two decades, we have seen how Cosplay has become immensely illustrious, gaining international recognition and popularity. Cosplay or “Kosupure” is one of the ever-flourishing exports of Japan. It is no longer just a pastime or merely a hobby; it has grown into a subculture of its own. Many people consider Cosplay as a form of art—from the hand-crafting of the costumes and accessories to memorizing their chosen character’s expressions and taglines and impersonating them accurately in conventions.  In some cases, people treat cosplaying as a way of life. Cosplayers are not merely people in costumes attending otaku conventions or parading the streets; they invest a great deal of time and money perfecting their cosplay wardrobes and costume ensembles. As cosplay has gained independence from anime and manga, trends and the characters portrayed have become more diverse.

Cosplay has plenty of meanings, and perhaps the simplest and most concise is combining “costume” and “play” together, which means wearing a costume and role-playing in it. It is prominently known as a subculture in Japan centered on dressing up as fictional characters from anime, manga, video games, and less commonly, real people like members of Japanese rock music bands, J-pop idols or actors from live TV shows and movies. Recently, Cosplay has been expanded to simply mean wearing attention-getting costumes and existing fashions such as EGL (Elegant Gothic Lolita), Harajuku Street and Cyber Punk, Decora and Visual Kei. Yearly cosplay parades are held in Akihabara District in Tokyo and Nipponbashi in Osaka. Cosplay has become undeniably a popular performance art that there are now Cosplay schools in Japan devoted to teaching students costume-design, hair-styling and make-up, accessorizing, as well as how to pose in professional photoshoots!

Three years ago, we chose Nanao’s Cosplay Research for the Blog of the Week—it’s a blog dedicated to the art and culture of cosplaying, featuring fabulous pictures of cosplayers from all around the world. We are happy to know that she’s still at it!


Visit Nanao’s Blog: Nanao’s Cosplay Research!


Keep up the good work, Nanao, and we hope to read from you still three years from now!

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I scream, you scream, we all scream for Ice Cream! Who can deny the frozen nirvana that ice cream brings into the universe? It’s one of the simplest yet best pleasures on earth, scoops of heaven that adds some sweetness even to the bitterest of men! A pint of pure bliss, a quarter of cloud nine, or a gallon of frozen fun— ice cream is sure to bring joy in any quantity, whether you eat it from cone or bowl, or even just a few spoonfuls.


Some fun facts about ice cream:


Did you know that it takes about 50 licks to lick away one scoop of ice cream?

Did you know that kids aged 2-12 and adults over 45 eat the most ice cream?

Did you know that 5% of ice cream eaters share their ice cream with their pet?

Did you know that of all days of the week, most ice cream is bought on Sunday?


Enjoy! ♥

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When you stare at a pretty cupcake, you’ve just got to smile. That’s exactly what happened when we stumbled upon Kat Cupcake’s SanrioTown blog! Cupcakes or fairycakes are dainty cakes often wrapped in thin paper or aluminum cups. These charming little cakes are notorious for being manipulative, especially to those who have a sweet tooth—you just can’t resist them!



While the blog is not all about cupcakes, it does remind us of one—sweet, charming, with pink frostings and cute decorations. Her blog entries are likely to add a little sprinkle of sweetness into your day! So, to thank Kat Cupcake, we made her journal the Blog of the Week, and we even wrote a cupcake haiku for her!




“Handfuls of Heaven

Portions of sweet indulgence

Cupcakes forever”


Visit Kat’s blog: Kat Cupcake!


Stay sweet and cute and charming, Kat! Just like cupcakes.

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Hello Kitty’s First Nintendo Wii title!

Join Hello Kitty and her friends in their latest adventure - this time in the charming Sanrio Town! The first ever Hello Kitty title for the Nintendo Wii, Hello Kitty Seasons is an adventure-based game in which you manage the lovely little Sanrio Town by participating in various exciting quests and missions. The passage of time is marked by the turning of the seasons, which affect Sanrio Town in different ways and unlock new missions and challenges. As you progress through the game you will be able to upgrade the town, customize your avatar, collect in-game items including clothing and accessories, and much more!



- Over 20 mini games

- See Sanrio Town in every season: unique look and challenges for winter, spring, summer, and autumn

- Play mini games and missions to upgrade your town

- Avatar customization and improvement

- Multiplayer: players compete with each other

Hello Kitty Seasons will be available pre-holiday 2010. If you just can’t wait that long, take a look at some of our concept Art!

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