We have a new special event for all HKO fans - share the magic of your day in Hello Kitty Online! In A Day in the Life of Hello Kitty Online we want to know about quests you completed, beautiful places you visited, or the new friends you’ve made! This is a fun way to earn Sanrio Loyalty Points (you can use Loyalty Points to buy cool HKO stuff in the Item Mall!).

Each submission will earn you 200 Sanrio Loyalty Points. Grand prize and Runner-up winners will earn 1,000 and 500 points, respectively.

If you haven’t downloaded Hello Kitty Online or created a SanrioTown account yet, click here. You will only need a few minutes to get set up!


Submission Guidelines

1. Download Hello Kitty Online and Create a SanrioTown account.

2. Users must use SanrioTown blogs to write about their day in HKO with related pictures/screenshots. For blog tutorial, please click here. If you want to blog in HKO, read Using the in-game mini-blog feature.

3. Each entry must include at least 250 words and 3 pictures or screenshots (of anything related to your day in HKO).

4. Users must send the link of the entry to marketing@hellokitty.com and use “A Day in the Life of Hello Kitty Online” as the subject of the email (without the quotes).

5. Members can submit as many entries as desired; all entries will be considered provided that they meet the guidelines and terms and conditions listed on this page.

Terms and Conditions

1. Competition starts on UTC (or GMT/Zulu) June 25, 2010 and ends on July 10, 2010.

2. Winners will be announced on July 15, 2010. Loyalty Points will be given to winners on the same day.

3. Winning entries will be selected by SanrioTown.

4. All blog entries are property of SanrioTown.

5. SanrioTown reserves the right to change the conditions of this competition at its own discretion.

6. SanrioTown reserves the right to extend or terminate the competition at its own discretion.

If you have any questions, please email marketing@hellokitty.com.

“Somewhere over the rainbow, blue birds fly, and the dreams that you’ve dreamed of, dreams really do come true!”

Sometimes, we may think that life is dull and gray and monotonous, and we wonder if there is something beautiful and colorful that awaits us elsewhere. The concept behind this song and video is grasping onto the fact that there is always something great in the distance—in some place where life will be more vibrant, where our world will be daubed with more colors, and where all our greatest dreams and wishes come true.

No one can deny that rainbows sprinkle some color into our world. These multicolored prisms are woven from light, and they appear in heaven like an arc of red, orange, yellow, green, indigo, blue and violet. It is an arc that is formed by reflection and refraction of sun’s rays inside raindrops.


While this video does not consist solely of rainbows, some of the images shown here represent them. By sharing this video, we hope to remind everyone not to lose hope and to keep on dreaming. Somewhere over the rainbow, where our troubles melt like lemon drops, dreams really do come true!

Did you know…

… that rainbows consist of more colors than the human eye can see?

… that while sunlight looks white, it’s actually made of a mixture of all the colors of a rainbow?

… that you can actually make rainbows? On a bright, sunlit day, and as the sun shines on your back, try to spray a mist of water using your garden hose below your eye level, then wait for the results!


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