Give Hello Kitty a makeover!

Create a different look and personality for Hello Kitty, post it on your blog, and get the chance to win tickets to Kitty Lab, the most anticipated Hello Kitty event in Hong Kong for Sanrio fans! You can use photos, text, drawings or just about anything else to present your very own Kitty style creation (ex.  “Scholar Kitty” or ”Shopaholic Kitty”).

The contest is open only for residents of China, Hong Kong, Taiwan and Macau. However, the SanrioTown Official Blog will constantly be updated with the participating entries.

What is Kitty Lab?

Innocent Kitty, Explorer Kitty, Wise Kitty, Material Kitty, Evil Kitty… Which kind of Kitty character will you create?

To celebrate the 35th anniversary of Hello Kitty, Sanrio and AllRightReserved bring you a brand-new adventure for their fourth collaboration.

A mysterious lab is hidden at the back door of the concept store, where an experimental city built by Dr. Kitty is located. As you enter the city and venture to get a Kitty ID, Kitty’s evolution will be automatically initiated, starting the Nurture project. Each decision you make while in the lab will determine Hello Kitty’s personality, as the Laws of Evolution there can change at any time!

For more information about the contest, please click here.

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