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Sanrio collaborates with X Japan for the Japan band’s series of World Tour Live concerts. The tour includes performances in Los Angeles, New York, Paris, Finland, Beijing, Thailand, Tokyo, Seoul, and Taiwan.This marks the first time that Sanrio collaborated with a real-life band since Hello Kitty was created in 1974.The specially-designed look of Hello Kitty is called “Visual-kei Hello Kitty” was made especially for the tour. The brand will be brought by X Japan through eccentric hairstyles.

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