This Hello Kitty watch is a must-have for the white feline’s fans, because it has been kittified in just about every aspect. From its face, to its straps, to its backlight, and even to its back, all of its parts proudly display Hello Kitty’s cuteness.

The watch is waterproof, and it can also serve both as a timer and an alarm clock.  It also has the world time of 29 time zones, and has daylight saving settings.

The watch costs 8,925 yen.