That’s right: it’s Hello Kitty!

SanrioTown Europe was formally launched at the Leipzig Games Convention (or GC). The event, which was first held in 2002, showcases the latest in technology and games, as well as infotainment and edutainment. Arguably the biggest games convention in the whole world, the GC brings in a lot of companies all over the world to take part in it, and SanrioTown Europe was fortunate enough to be one of the exhibitors.

The European portal was formally launched during the GC, great news for Europeans who are great fans of Hello Kitty and her friends. The new addition to the community includes the site’s availability in other languages besides English: German, French, Spanish, Italian, and Turkish, as well as Japanese and Chinese.

The event marks the truth in the little feline’s motto, as more fans are now reached through the site, regardless of their age, gender, or race, making the official online community of Sanrio even bigger and better.

For more information about the event, go to http://www.gc-germany.com/.