“The Adventure of Hello Kitty and Friends” animation was promoted by Sanrio Digital at Hong Kong Filmart last March 20-23.

The 52-episode series adheres to the core values that Sanrio has been upholding for over 30 years: happiness, friendship, and family and educational values. It even features foreign languages like Chinese and Japanese, not to mention well-loved characters like Hello Kitty, Badtz-Maru, Pochacco, and My Melody. A great thing about the series is that it is made in state-of-the-art 3-D animation that viewers, young and old alike, will love and enjoy.

The objectives of Filmart for the event were to promote Hong Kong as the regional hub for the distribution and production of film, TV programs, and entertainment-related products in Asia Pacific, as well as endorsing cross-media, cross-businesses partnerships.

For more information about the animation, please visit Sanrio Digital.