The Train

Hello Kitty lovers, especially the ones based on another HK (Hong Kong, that is) will get a very special Valentine’s Day treat this year at the MTR station! From February 5 to March 14, 2007, they will get a special something from Sanrio and MTR - and it’s not just an early ride to work or school!

The Garden

Romance is in the air. Specially designed by Sanrio, the “MTR Hello Kitty Love Garden” will host Hello Kitty and Dear Daniel who will appear in their wedding attire to celebrate the joy of love with MTR passengers.

At the launch ceremony held on February 5, Ms Annie Leung, Marketing Planning Manager of MTR Corporation, and Hello Kitty and Dear Daniel put their hands together on the palm-print symbol to light up the “MTR Hello Kitty Love Garden,” filling the air with romance. Hello Kitty and Dear Daniel will offer passengers love blessings during this month.

Other than Central Station, MTR passengers travelling through other stations on the MTR network can also receive love blessings from Hello Kitty and Dear Daniel through the eInstant Bonus Terminals from today to 14 March. Passengers can obtain a blessing note from Hello Kitty by swiping their Octopus card on the “eInstant Bonus Terminals“. At the same time, Hello Kitty will also provide recommendations on hot dating spots around the MTR network. Participants who obtain blessings and dating tips at the eInstant Bonus Terminals during the promotion period will automatically be entered into the grand lucky draw to win fabulous prizes including Hello Kitty drawing autographed by the cartoon character’s designer, Ms Yuko Yamaguchi, and many other prizes.

Love blessings from Hello Kitty and Dear Daniel through the eInstant Bonus Terminals. Kitty and Daniel are with Ms. Annie Leung, Marketing Planning Manager of MTR Corporation

The Wedding

The finale of the love theme celebration activities is the first-ever legalised MTR Hello Kitty Dream Wedding in Hong Kong that will take place at MTR Hong Kong Station on 14th February when the first MTR Hello Kitty themed train will take the bride and the bridegroom from MTR Tsuen Wan Depot to Hong Kong Station on that day. The bride, whose gown will be full of Hello Kitty patterns made of Austria crystals, and the bridegroom will experience an elegant and unique wedding with the civil celebrant, Hello Kitty and Dear Daniel. The first MTR Hello Kitty themed train will run on the Tsuen Wan Line until 14 March 2007.

For more information, you can go here, or click on the wedding banner on the Sanrio Town homepage, for details about this special Valentine’s event this year. You can also go to the hk_wedding blog and see what good news they bring about this special matrimony.