Fans came to witness Hello Kitty’s coming-of-digital-age when Sanrio Digital was launched in “Hello Kitty: Kiss the Digital Future”  Tuesday, November 21, 2006 .

The event, which was held between 2-4 p.m., was held on G-Bar from Harlans, Fourth Flr. Podium, TWO IFC in Hong Kong. It heralded the team-up of Sanrio Wave Hong Kong Co. Ltd.  and Typhoon Games, whose partnership produced the all-improved Sanriotown website. Among the changes made were the addition of the new features of Dreamstudio, Blog, and Kitty Shop.

 On the side is the limited edition Christmas Hello Kitty boxset currently available for pre-0rdering

The launch proved Hello Kitty’s  staying power, the versatility accounting for more than 30 years of being the world’s most loved cat.

 Below are some more pictures taken from the event.

Hello Kitty toasts with Sanrio Digital Chairman Hiroaki Nishino and Director David Kim

At center is Sanrio Director Katherine Geicke 

The Sanrio Digital Board of Directors

Hello Kitty be-ribboned computers, anyone?