Archive for April, 2008

About Pochacco: The Private Eye’s Office

Saturday, April 26th, 2008

Hello Kitty’s Bakery embraces both cuteness and the style of à la Film Noir era. In the same episode Pochacco is a private eye, what do you think about his new office?

 

  Pochacco's Office 1  

 

  Pochacco's Office 2  

Pochacco’s office is mainly made by wood; and it is one of the features of à la Film Noir era. The black and white environment roughs shown in our blog last week were actually what were done first, to let the artist get a feel of the mood. Then, color pieces above were created — lighting is decided in this stage. Floor plans are created if needed — to plan out what the camera will and will not see. Lastly, the individual props were drawn and colored.

It really involves quite a lot of steps to design Pochacco’s office, isn’t it?

  Floor Plans - Pochacco's Office  

Copyright 2008 Sanrio Digital (Hong Kong) Ltd. All rights reserved

 

Hello Kitty’s Bakery

Wednesday, April 23rd, 2008

Hello! Welcome back to the official blog of ‘The Adventures of Hello Kitty and Friends’! Last week we talked about the à la Film Noir era in the 50s; and today we will show you the drafts of Hello Kitty’s Bakery of this theme. Obviously, we are not making the animation black and white, so don’t worry! What we are going to do is to make use of the style in the 50s to design the look of the bakery’s furniture!

Below is the drafts of Hello Kitty’s Bakery; every single thing inside is designed in great detail; isn’t it amazing?

  Hello Kitty's Bakery 1
Hello Kitty's Bakery 2 Hello Kitty's Bakery 3

Copyright 2008 Sanrio Digital (Hong Kong) Ltd. All rights reserved

 

Concept News: à la Film Noir era

Thursday, April 17th, 2008

Here are some designs for a future episode of "The Adventures of Hello Kitty and Friends"! The story takes place in the 1950s, à la Film Noir era. The locations represented in these drawings are: A bakery and a private eye’s office.

  concept-kitty-bakery  
  concept-pochacco-office-inner  
  concept-pochacco-office-outer  

Copyright 2008 Sanrio Digital (Hong Kong) Ltd. All rights reserved

Concept art is created after the storyboards are complete. The storyboarder figures out what locations and props are needed in the story, and makes a rough indication of those items in the storyboards. The concept artist takes those roughs and refines them — first by researching the styles requested, then designing, adding details and color along the way!

If you want to find out how these drawings become wonderful 3D, please keep reading our blog and know more about the production process of "Hello Kitty and Friends"!

‘The Adventures of Hello Kitty and Friends’ - End of Season 2

Tuesday, April 15th, 2008

Season 2 of ‘The Adventures of Hello Kitty and Friends’ was ended on 6th April, TVB Jade. While Season 3 will be shown in Hong Kong within a few months; the first and second seasons are still going to other parts of the world for the sake of 3D animation lovers. Although Hong Kong people are now saying goodbye to the second season, our official blog will keep reviewing the interesting stories and talk about news of the coming season; don’t miss it!

  Hello Kitty and Friends Season 1  

Copyright 2008 Sanrio Digital (Hong Kong) Ltd. All rights reserved

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Interview Howard, Animator of ‘The Adventures of Hello Kitty and Friends’ (Part 3)

Friday, April 11th, 2008

Nowadays, ‘made in Hong Kong’ animations are actually as outstanding as those Japanese production; ‘The Adventures of Hello Kitty and Friends’ is a good example. ‘I am honored to be working with the animation team. Everyone is very talented and it’s a pleasure to work with them everyday’, Howard said. Most of the animators of this animation come from various Institutes in Hong Kong; and there are several from oversea.

So, what’s the skill set required to become an animator? According to Howard, there are many requirements to become an animator. The most important one is to have the passion for animation. It takes a lot of practices and observations. This is not something that can be achieved over night. Therefore an animator should have patience and should be hardworking. If you are interested, there are a lot of materials in the web for you to check it out.

Below is the picture of the production crew; can you recognize Howard?

SanrioTown 3D Production Crew

copyright 2008 Sanrio Digital (Hong Kong) Ltd. All rights reserved

This is the final of ‘Interview Howard’; but please keep reading the blog of ‘The Adventures of Hello Kitty and Friends’, more news is coming!

 

Interview Howard, Animator of ‘The Adventures of Hello Kitty and Friends’ (Part 2)

Wednesday, April 9th, 2008

In part 1, Howard introduced the procedure for producing ‘The Adventures of Hello Kitty and Friends‘, and today, he will tell us about the difficulties the crew encountered in the production process. ‘The animation part is a little more complicated than the modeling itself’, Howard said. Actually, some of the things they have difficulty with since day one are things like the characters’ arms and legs are too short, their facial expression are too limited, and getting approvals from Sanrio when they have come up with crazy ideas!

Modeling
Modeling

keyFrame
Animation

copyright 2008 Sanrio Digital (Hong Kong) Ltd. All rights reserved

We always see Hello Kitty in 2D and it  is hard to imagine a 3D Hello Kitty in motion, but  Howard thinks they are even more adorable in motion!

Sanrio Hello Kitty vcd
2D Hello Kitty Animation
Image from : iVideo
3D Hello Kitty and Melody
 
3D Hello Kitty Animation

copyright 2008 Sanrio Digital (Hong Kong) Ltd. All rights reserved

Interview Howard, Animator of ‘The Adventures of Hello Kitty and Friends’ (Part 1)

Saturday, April 5th, 2008

We have watched season 2 of “The Adventures of Hello Kitty and Friends“, and now, everyone must be longing to watch season 3 which will be ready later in this year. In the meantime, SanrioTown interviewed Howard, the animator of “The Adventures of Hello Kitty and Friends”, and every little thing of the production process will be told.

  SanrioTown Howard  

This is our handsome animator, Howard, who is making the cutie 3D animation for us!

Do you know how long it takes to produce one episode? As told by Howard, it takes 1 1/2 to 2 months to produce one episode; although one episode is only about 15 mintues for watching. This includes the script, storyboard, modeling, animation, lighting, rendering, music and voice over. Therefore, we must thank the animation crew for producing such a fascinating animation!

  Storyboards  

copyright 2008 Sanrio Digital (Hong Kong) Ltd. All rights reserved

Howard will tell us more in Part 2; please keep reading our blog!

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Character Profile: Badtz-Maru

Tuesday, April 1st, 2008

Every group has a troublemaker – a mischievous, little firecracker that is brimming with pranks and jokes. Hello Kitty’s group is not an exception to the norm. Meet Badtz-Maru.

Badtz-Maru is a very mischievous, little penguin from Gorgeoustown. He can be very vain for he loves styling his hair. He sees himself as a superhero but what’s weird is he loves collecting posters of movie bad guys. He loves making fun of silly things. Badtz can be a bit vain at times because he looooooves styling his hair.

He dreams of one day being the boss of everything.

If you’ve ever wondered why he’s often called XO? In Japanese,”badtz” (batsu) is term for X or wrong answer. “Maru,” on the other hand, means O or right answer. Badtz Maru, then, not only means “Bad Penguin,” but also “Wrong-Correct,” and is usually shortened to XO.

p.s Today (1st April) is the birthday of Badtz-Maru - Happy Birthday and happy April Fools to Badtz-Maru!

  SanrioTown XO  
     

copyright 2008 Sanrio Digital (Hong Kong) Ltd. All rights reserved

  SanrioTown XO  
     

copyright 2008 Sanrio Digital (Hong Kong) Ltd. All rights reserved