Good news! Season 1 and 2 of "The Adventures of Hello Kitty and Friends" are heading to Norway’s TV 2 Junior! This popular 3D animation will be broadcasted at 8:45am every Saturday, from 23 August 2008! Hello Kitty fans in Norway, please grasp this chance and enjoy this wonderful animation! Its language will be Norwegian!

Copyright 2008 Sanrio Digital (Hong Kong) Ltd. All rights reserved

Production has been started for Season 4 of "The Adventures of Hello Kitty and Friends"!It may be the last season of this cute animation, and our animators are working really hard on this important and difficult task! So what’s new in this season? You may see a new character in this Season, isn’t it great news? There are totally 13 episodes for Season 4 of "Hello Kitty and Friends", and the first episode is  "PC detective sequel" and the second one is about "Halloween"! Sounds interesting? Visit our blog and stay tuned^^

Copyright 2008 Sanrio Digital (Hong Kong) Ltd. All rights reserved

Good news - AGAIN! Trailer of "The Adventures of Hello Kitty and Friends" has got over one million views at You Tube! Statistics show that at Hong Kong You Tube it is even one of the top five most viewed videos in the "film and animation" categories! Let’s watch it here (again)!

TVB broadcasted and got good rating for "The Adventures of Hello Kitty and Friends"! Earlier in this year, season 1 of this  animation shared 60 percents of the rating at its show time; for the age group 4-14, it even shared 90 percents! We hereby congratulate "Hello Kitty and Friends" on their success!

For your information, this popular animation is coming to Hong Kong TVB Kids channel and will be shown at 17:30-18:00 every Monday to Friday, from 20 June 2008! Fans, Don’t miss it!

Copyright 2008 Sanrio Digital (Hong Kong) Ltd. All rights reserved

Good news! Season 1 and 2 of "The Adventures of Hello Kitty and Friends" are coming to Hong Kong tvb Kids channel! This popular 3d animation will be broadcasted at 17:30-18:00 every Monday to Friday, from 20 June 2008! This is the second time a tvb channel shows "The Hello Kitty and Friends", so please grasp this second chance and enjoy this wonderful animation!Don’t miss it!

Copyright 2008 Sanrio Digital (Hong Kong) Ltd. All rights reserved

If you are animation-lovers, you must have read the "Animation Magazine". Now in this magazine you may find an ad of "The Adventure of Hello Kitty and Friends"! In this ad many Sanrio characters can be found: Hello Kitty, Cinnamon, My Melody, Keroppi, Pochacco…which one is your favorite?

Copyright 2008 Sanrio Digital (Hong Kong) Ltd. All rights reserved

Good news! ‘The adventures of Hello Kitty and Friends’ is going to Taiwan now! From 10 May, our animation will be broadcasted by Cartoon Network, Taiwan at 2pm every Saturday and Sunday! It is expected to be finished by the end of June. Isn’t it good news to Hello Kitty fans in Taiwan?

Copyright 2008 Sanrio Digital (Hong Kong) Ltd. All rights reserved

Hello Kitty’s Bakery embraces both cuteness and the style of à la Film Noir era. In the same episode Pochacco is a private eye, what do you think about his new office?

Pochacco’s office is mainly made by wood; and it is one of the features of à la Film Noir era. The black and white environment roughs shown in our blog last week were actually what were done first, to let the artist get a feel of the mood. Then, color pieces above were created — lighting is decided in this stage. Floor plans are created if needed — to plan out what the camera will and will not see. Lastly, the individual props were drawn and colored.

It really involves quite a lot of steps to design Pochacco’s office, isn’t it?

Copyright 2008 Sanrio Digital (Hong Kong) Ltd. All rights reserved

Hello! Welcome back to the official blog of ‘The Adventures of Hello Kitty and Friends’! Last week we talked about the à la Film Noir era in the 50s; and today we will show you the drafts of Hello Kitty’s Bakery of this theme. Obviously, we are not making the animation black and white, so don’t worry! What we are going to do is to make use of the style in the 50s to design the look of the bakery’s furniture!

Below is the drafts of Hello Kitty’s Bakery; every single thing inside is designed in great detail; isn’t it amazing?

Copyright 2008 Sanrio Digital (Hong Kong) Ltd. All rights reserved

Here are some designs for a future episode of "The Adventures of Hello Kitty and Friends"! The story takes place in the 1950s, à la Film Noir era. The locations represented in these drawings are: A bakery and a private eye’s office.

Copyright 2008 Sanrio Digital (Hong Kong) Ltd. All rights reserved

Concept art is created after the storyboards are complete. The storyboarder figures out what locations and props are needed in the story, and makes a rough indication of those items in the storyboards. The concept artist takes those roughs and refines them — first by researching the styles requested, then designing, adding details and color along the way!

If you want to find out how these drawings become wonderful 3D, please keep reading our blog and know more about the production process of "Hello Kitty and Friends"!